I know a lot of you have your own sites/businesses and was wondering what the best advertising methods are, that's cost effective but successful?
Both my parents have there own sole trader businesses but this is the off peak season with practically no on going advertising at the moment, business is slower than ever.
My mum has her own website, which isn't fantastic but gets the job done i suppose and used to advertise in Yellow Pages, as well as local newspapers but they've proved to be too slow in bringing in new customers, so what do you suggest?
Thanks for the help in advance. :)