Ok people now I'm annoyed! I'm not sure what to get - my budget is around £400 and I can get the LG 37LF7700 for £400, it includes freesat HD which is quite good but unsure how it compares with others.
Plus richer sounds has the LE37B530 which is a samsung and looks pretty neat, in addition they also have a Sony 40" which is also £400 (but apparently this is old tech).
Anything over £400 is a no go, I want a 37" or 40" (nothing bigger/smaller) and no Toshiba's, they are I've been told re-branded matsui's.
Personally I'm leaning towards the LG, but it comes only with a years guarantee, so then I think the samsung is a better brand as samsung make their own panels.
KDL40V4000U vs LG 37LF7700 vs LE37B530 vs KDL-37S5500
(I'm pretty techy so feel free to throw any terms at me - just don't have hours and hours to trawl the net about this)