YouTube TV joins Sling, Sony's PlayStation Vue, DirecTV Now and a soon-to-launch offering from Hulu in offering a pared-down set of about cable and broadcast networks. Its portfolio of about 40 networks will be priced at $35 a month, a price well below what traditional cable, satellite and telecom providers charge.
Based on strong demand for TV-derived content on YouTube, "it is clear that millennials want TV content, but they don't want to wait for it in the living room," said CEO Susan Wojcicki during a launch event at the company's Los Angeles headquarters that was streamed to other cities. She cited three major turning points for TV delivery to date: cable's rise in the 1980s; online video; and mobile video.
One strength of YouTube TV at launch is the inclusion of the big four broadcast networks (ABC, CBS, NBC and Fox), a feat no other skinny service has managed at launch. It also includes Showtime and programs from the subscription YouTube Red premium service.