Ooooooh riiiiiiighttttttt.
Wispa goodness...3 b ars for a quid at my local Iceland.
Get in!

Ok so here's another guide. Not saying the other is rubbish but this could be a good alternative.
Step 1. Patience is the key. Wait until November the 9th and get yourself a tasty new iPhone, preferrably from an Apple store. The idea is you take it home and activate the contract by itunes.
Step 2:
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I thought this was a bargain anyway :)
ASDA have said they will be selling this instore for £5. RRP is £18.
My local said they don't know the price yet. Sky news and BBC have both reported it, ASDA have apparently confirmed it.
Showing as £9 online. http://news.sky.com/skynews/article/0,,30200-12
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Asda Direct and George Vouchers: £5 - ASDA5, 10% - ASD10p
