Instructions:Ok it's not free like we all used to enjoy, but it is 50% off and can be used if you have been with LoveFilm before. I have been without a membership since they clamped down (after a year of living on the freebie).
e.g. unlimited 3 discs at a time is £7.99
Pretty good considering I came home yesterday to my wife renting two films off VirginMedia for £7 that I couldn't even copy.