"We are writing to you today as somebody who has recently received our latest motorcycle merchandise catalogue, but has yet to make a purchase. Therefore, we are extending to you an offer of 10% off, and free UK shipping, to try and tempt you into the checkout. Hurry though, this offer is only valid for a limited time.
To take advantage of this offer, you will need to enter the promo code L7JU65 into the offer code box on the basket page, then hit the yellow validate button.
This offer is valid on all in-stock and available items, but is not applicable on pre-order items. This offer will expire at 9am on Monday 17th May 2010, so you only have a week to take advantage! Don't think about it for too long."