Liverpool FC Retail is the official online store for the Liverpool Football Club operated by Liverpool Football Club & Athletics Grounds Limited. The store is the online resource for genuine team merchandise such as clothing, accessories, souvenirs, LFC kits and more. When you buy from the store, you know that you're getting 100% authentic gear much of which is exclusive. Shop for thousands of branded products with new lines added each week, and a free click and collect service. If you're an LFC membership holder you may be entitled to attractive discounts.