Community Updates
Dan_82
Why have we decided to change the points offering & introduce a 10% off Boots brands offer?

We have responded to feedback from our customers on how they would like to shop and get great value from Boots. We understand that more customers are looking at access instant savings, so offering 10% off our Boots own brand range will give even more opportunities to save. We understand that many customers still love saving up their points for big purchases in the future, so will continue to offer 3p worth of points for every £1 spent at Boots.

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When will the change happen to the points I will earn, and when will the 10% off on Boots own brands offer be introduced?


This change will come into place in early May 2023.

Will my current points balance still have the same value?

Yes - you’ll keep the points you’ve already collected and they’ll still be worth the same amount.

Will points events still run in the same way?

Our fantastic value points events won’t change, so continue to keep an eye out for them!

What is included in the 10% offer on Boots brands?

Over 6,000 of our own brand products will be included in this new promotion - keep an eye out for promotional materials in store or on boots.com.

Do I need to do anything to claim my 10% off discount on Boots own brands?

No, your discount will automatically be applied when shopping with us instore, and online when your Advantage Card is linked to your boots.com account. To find out more about linking your card, visit here.

Will this 10% off discount on Boots own brands work on online and in-store?

Yes, 10% off on Boots brands will be available online and in-store but will not be applied on in-store ordering.

How will I see the 10% discount on boots.com?

All products included within the offer will show the relevant promotional information. The discount will be applied at basket if your Boots Advantage Card is linked to your online account. To find out more about linking your card, visit here.

How will I see the 10% discount in store?

Products included in the 10% off will be highlighted in store.

How will this work with other deals?

Once products are added to your basket, your basket will display all offers applied and the basket total will reflect the discounted price. Advantage Card offers will only apply once logged in, with your Advantage Card linked to your account. To find out more about linking your card, visit here.

Will I still get my 10% Student Discount?


Yes, you will still receive 10% discount storewide (exclusions apply) – and for Boots branded products, you will also receive an extra 10% off too.

Will I still get my 10% off Boots Brands offer if I am part of the Boots Opticians Contact Lens Rewards Plan?

Yes, you will still receive 10% off on eligible products – and for Boots branded products, you will also receive an extra 10% off too. Please note, exclusions apply.

Are associated brands reflecting the points change?

The majority of the third parties we work with who reward will align with our points change. This includes Boots Photo and Boots Kitchen Appliances, as well as the online Malaria Prevention Service through our Health Hub. This does not include Boots Online Doctor.

I have picked up a plastic Advantage Card from a Boots store, can I receive this offer?


If you’ve picked up an Advantage Card in store but haven’t registered any details with us, you won’t be eligible for the instant discounts and savings you receive from Boots Price Advantage or our new exclusive promotion of 10% off Boots branded products. To find out more about how to link your card, visit here.


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What happens if you don’t have your card with you and you miss out on the 10% discount?

Our team members will need to scan your Boots Advantage Card for you to be able to access this great new promotion. Did you know you can now add your Boots Advantage Card to your Apple or Google Pay wallet? To find out more about how to link your card to the Boots App, visit here.

My card says I will earn 4 points per £1 on it, so why is this changing?

Whilst some historic Advantage Cards may have a 4 points per £1 reference, it doesn’t mean that this will be the number of points awarded going forward. For the latest up to date information on our current standard Advantage Card terms and conditions, please visit here.

What is excluded from Advantage Card points collection and redemption?

For all information on standard Advantage Card terms and conditions, please visit here.
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