Heat. it's FREE. Been using Virgin 118 180 which has been free to Virgin users for a while now. Saves on the old data.
lol not my friends and family ha sounds like a bolt on that
The service still seems to be sponsored by Consumer Direct, which ceased being a thing about 3 years ago.
Also some scenarios involving a broken down car with all of your friends and family as passengers.
Read the comments, can be useful to some people, including the elderly who dont use or wish to use google.