Incredible offers on this TV!
Get £100 to £400 OFF selected Samsung soundbars when bought with this TV. Click here to view the range
. Offer available from all stores
by phone & video call, from our telesales team
, or online. Valid until 23:59 11.05.21, or while stocks last. Offer excludes Clearance, Refurbished and Open Box products. Not in conjunction with any other offer.
Spread the cost over 6 months on this TV. Available from the vast majority of our stores by appointment, all stores by phone & video call, or from telesales. 10% deposit required up-front, pay the balance in full before the end of the period and there is no interest to pay whatsoever, just a one-off settlement fee of £29. Subject to application, financial circumstances and borrowing history. Ts&Cs apply. 19.9% APR representative. Click here for more info.
Offer excludes Clearance, Refurbished and Open Box products.
Make the most of your TV. View our hottest deals on brackets
and TV & projector accessories
With the perfect mix of picture quality, smart tech and style, the Samsung UE50AU7100 steals the show.
Crystal Processor 4K
Simply relax and enjoy all the content you love, with a 4K upscaling TV that adapts to give you the best 4K Ultra HD picture. But it doesn’t stop there. With this Samsung 50 inch TV, the sound adjusts to perfectly suit what you’re watching. A TV drama or the tennis, you’ll really feel part of the action.
HDR Powered by HDR10+
Watch movies in striking picture detail, just as the directors intended. Samsung HDR TV technology uncovers all the finest details, even in the darkest and brightest scenes. Finally, discover what’s lurking in the shadows of a horror movie or witness the true beauty of a sun-lit scene.
Smart TV powered by Tizen
With the best-selling Samsung Smart TV* at your fingertips, it’s never been easier to enjoy TV. Set it up in no time with your smartphone. Then you’re only a few clicks away from all your must-see entertainment. Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, Disney+, Apple TV, NOW TV and BT Sport apps** - all in one place at the touch of a button. Discover our easy-to-use and to-customise Smart Hub platform and spend less time searching, more time watching what you love, with tailored recommendations.
*Samsung TV has been the No.1 TV Brand for 14 consecutive years by Omdia. Rankings in terms of shipments.
** Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.
Get the perfect audio experience for whatever you’re watching with Adaptive Sound. From the latest boxset to the beautiful game, your Samsung TV adjusts the sound in every scene to what’s on screen, so you’ll hear every last detail.
A near bezel-less TV designed to leave you with only the beautiful picture to enjoy. Plus, it’s easy to hide TV wires from sight and keep them tidy with the easy clean cable management solution, for a distraction-free viewing experience.
Experience clear picture and smooth performance with Motion Xcelerator. Samsung’s clear motion rate algorithms predict and automatically compensate frames, so your picture adapts as fast as your game.
Whatever you’re watching on your phone, it’s never been easier to cast it to the big screen with screen mirroring. Want to share a cool video with everyone? Just tap your phone on the TV to mirror the screen, so that everyone can see it in full glory. That's all it takes.*
*Internet connection and compatible smartphone required.
Samsung Q-Symphony LITE
Like a symphony orchestra, your Samsung TV can collaborate in synergy with your soundbar to deliver amazing surround sound. A simple system that has the ability to work in perfect harmony, by synchronising TV speakers and soundbar together to play sound simultaneously from both devices. Take your AV experience to a whole new level of immersion - all without any complicated set-up. Exclusive to Samsung.
In this new golden age of TV, why settle for anything less than crystal clear colour TV? Samsung's PurColour improves the quality of any image, uncovers hidden details, and helps show your content's true colours. See impressive colour, every time you watch.
Enjoy striking images with enhanced depth and colour contrast ratio.
Don’t settle for less. With the Samsung UE50AU7100 you get the best of all worlds.
Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.
Please note: This TV does not feature the Freeview Play catch-up service.
Apple AirPlay Yes
4K Ultra HD Yes
BBC iPlayer Yes
Remote Control yes
Digital Audio Output Yes - Optical
Weight (KG) 11.4/11.6 (Without/With Stand)
DLNA Compliant Yes
Smartphone control Yes
Pixel Resolution 3840 x 2160
Scart Sockets No
Packaging Dimensions WxHxD 1264 x 780 x 150
Dimensions excluding stand WxHxD (mm) 1117 x 644 x 60
Dimensions including stand WxHxD (mm) 1117 x 719 x 250
Energy - kWh/1000h 87
Energy - HDR rating G
Energy - HDR kWh/1000h 120
Energy - Label Rating G
Screen Size (measured diagonally in inches) 50
Stand Yes - Fixed
Netflix 4K Streaming Yes
Maximum Stand Width (mm) 1010
Panel Bit Depth 10 bit (8 + 2 FRC)
HDR Format HDR10+, HDR10, HLG
TVPlus Yes - Aerial
Analogue Tuner Yes
USB Video Playback Yes
USB Recording Yes
Headphone Socket No
Wireless Connection Yes
Full Web Browser Yes
Power Consumption - Standby 0.5
ARC - Audio Return Channel Yes - eARC
Touch Screen No
Voice Activated TV Yes
Quad Core Processor Yes
Twin Tuners No
HDMI 2.0 Yes
Screen Technology led
Screen Resolution 4k_ultra_hd
Panel Frequency (Hz) 50Hz
LED Backlight LED - Edge
Wall Mount Required VESA - 200 x 200
Local Dimming No
Gesture Control No