£100+ anywhere else, bit specialist, but if you have a projector or massive TV or NAS streamer in a media / cinema room, this is the way to connect it to the output and get picture perfect 4K pixels! Also does 1080p @120Hz so good for gaming as well!
Provides connection distances up to 80 feet away
Supports Ultra HD Resolutions up to 4k x 2k
High bandwidth, uncompressed video and multi-channel digital audio in one cable
Built-in amplifier circuitry