All food is 25p each in February @ Easy Food Store pilot shop in Park Royal, London
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All food is 25p each in February @ Easy Food Store pilot shop in Park Royal, London

41
Found 2nd Feb 2016
Easy Food Store opens pilot shop in Park Royal

Cheap food is now available in north-west London after the opening of the first pilot easyFoodstore in the capital. Based next to the easyBus depot on the North Circular Road, the neighbourhood-sized store will be offering a limited and basic range of items at rock-bottom prices. An introductory offer of 25p per item will be available throughout February. This is the latest low price venture from easyJet founder Sir Stelios Haji-Ioannou.

Address

Park Royal West

On the North Circular Road

London

NW10 7XP

Opening Hours

Monday - Friday

9am till 6pm

(Excluding Bank Holidays)

All Items 25p

Tea Ground

Coffee

Chicken Curry

Sugar

Orangeade

Pasta Mushroom Sauce

Digestives

Chick Peas

Sardines and Sauce

Cream Crackers

Pasta Sauce

Flour

Tomato Ketchup

Variety Pack Cereal

Potatoes

Jaffa Cakes

Fruit Pastilles

Sardines in Oil

Strawberry Jam

Prawn Cracker

Onion Rings

Peach Slices

Mixed Vegetables

Brown Sauce

Cut Green Beans

American Fries

Mini Cheese Thins

Garden Peas

Pineapple Pieces

Salted Popcorn

Chopped Tomatoes

Spaghetti Hoops

Nice Biscuits

Baked Beans

Spaghetti

Milk Chocolate

Tuna Flakes

Ravioli Petit

Pains

Variety Crisps

Mayonnaise

Shortbread

Noodle Snack

Chicken Pizza

Bombay Mix

Noodle Snack Curry

Vegetable Oil

Poppadoms

Tomato Soup

Water

Red Kidney Beans

Vegetable Soup

Energy Drink

Salt & Vinegar Sticks

Chicken Soup

Orange Juice

Mushrooms

Rice Long Grain

Lemonade

Wine gums

Fusili Twists

Carrots Hazelnut

Chocolate

Penne Pasta

Choc-Chip Cookies

Pitta bread

Table Salt

Chilli con carne

Fairy cakes

Jelly Babies

Tomato Puree

Mini Shortbread

Sweet Corn

Apple Juice

Ginger Nuts

Button Mushrooms
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41 Comments
But it's not the first of April?
next stop: easy coffins.
Chicken Pizza for 25p - some things can be too cheap.
Perhaps the size is smaller than average??

https://popperfont.files.wordpress.com/2012/04/mini-3.jpg
Carrots Hazelnut gets my vote.
A pity Stelios doesn't apply the same strategy to food on his planes!

Decent offers though, if you're local.
Hoping for no 'delays'. X)
all as an introductory offer of 25p... how long will the offer last tho at that price?
heat added either way
worz

all as an introductory offer of 25p... how long will the offer last tho … all as an introductory offer of 25p... how long will the offer last tho at that price?



25p all of feb and then 50p
Thinking about the horrible traffic in the area.
Edited by: "AJ92" 2nd Feb 2016
I'm sure it'll be full of council estate tenants.
Go to todays Daily Mail. Whole article about it and pictures of products and store.
Looks to me to be a cross between a food bank and a poundland shop.
Personally I am a bit weary of Easy products after two of the so called innovations he was involved in bit the dust when I was a member.
The only one plus I can say about the guy is he knows how to use the media to promote his ideas.
AJ92

Thinking about the horrible traffic in the area.


I think you need to see pics if it. Go to the Daily Mail before you troll.
Nom, nom. Wonder if they will sell Pomagne to wash it down.
ssc1

next stop: easy coffins.


I hope so, people have been ripped off for years by the price of a wooden box!
robin5858

I think you need to see pics if it. Go to the Daily Mail before you troll.


Can you please tell me how i am trolling???? I looked at the article this morning all i am saying is it's right next to the A406 so there might be alot of people going there sooo hence the traffic comment as when i occasionally pass through there is traffic so please again tell me how am i trolling???????
AJ92

Can you please tell me how i am trolling???? I looked at the article this … Can you please tell me how i am trolling???? I looked at the article this morning all i am saying is it's right next to the A406 so there might be alot of people going there sooo hence the traffic comment as when i occasionally pass through there is traffic so please again tell me how am i trolling???????


My apologies but most on here hit out at the poorest in society like saying people smell etc.
This shop is based in an area of cheap food need. I would think most of the people who will be using this service will not have the financial means to thier own car.
If there is a high traffic in the area perhaps that should be looked at.
Interestingly the items shown in the image are euro shopper. Which is a brand of Bookers cash and carry. I would of expected easy branded items. My local garage has just been set up as a euro shopper retailer. Some very good bargains to be had. All cans of drink 3 for 99p and this includes Pepsi, Coca-Cola and Fanta.
robin5858

My apologies but most on here hit out at the poorest in society like … My apologies but most on here hit out at the poorest in society like saying people smell etc.This shop is based in an area of cheap food need. I would think most of the people who will be using this service will not have the financial means to thier own car.If there is a high traffic in the area perhaps that should be looked at.


I think it's a good idea and hopefully it proves successful so there will be more around the UK.
Does it have the usual catches? Such as:
- carrier bags are 5p if pre booked, £5 otherwise
- opening and closing times are more of an approximation
- a limited number of trollies are available, you may want to book Trolley Priority
- a single checkout is open to everyone and they type the barcode by hand; if you want to check out faster, book our Priority Checkout which has actual scanners!

(I'm kidding, good initiative, hope it really helps those who genuinely need it!)
Anywhere that can offer cheaper food is a plus - if you don't need to buy cheap stuff then carry on as usual. For people who do need it, this is worth a try. For some reason Croydon council didn't allow him to open there - not sure what planet they're on but anyone who knows Croydon knows there are a lot of people there who could do with being
offered the chance of cheaper food.
Perfect for students?
Alfsmum

Anywhere that can offer cheaper food is a plus - if you don't need to buy … Anywhere that can offer cheaper food is a plus - if you don't need to buy cheap stuff then carry on as usual. For people who do need it, this is worth a try. For some reason Croydon council didn't allow him to open there - not sure what planet they're on but anyone who knows Croydon knows there are a lot of people there who could do with beingoffered the chance of cheaper food.



​perhaps they want to attract more tax revenue so that they can balance their budget and pay for care for the elderly, schools and other public services.
Brilliant but can see the place getting hijacked by every local corner shop and grocer with miles.
thedvdmonster

Brilliant but can see the place getting hijacked by every local corner … Brilliant but can see the place getting hijacked by every local corner shop and grocer with miles.



So true, they'll be clearing the shelves to buy and sell on at a profit. Will check it out with my friend, we're both having a tough time financially so could help us out
Alfsmum

Anywhere that can offer cheaper food is a plus - if you don't need to buy … Anywhere that can offer cheaper food is a plus - if you don't need to buy cheap stuff then carry on as usual. For people who do need it, this is worth a try. For some reason Croydon council didn't allow him to open there - not sure what planet they're on but anyone who knows Croydon knows there are a lot of people there who could do with beingoffered the chance of cheaper food.


Since the news stories I read yesterday couldn't be bothered to go into detail about why Croydon "rejected" EasyFoodstore, instead leaving it at just leaving it to the imagination, I've had a quick look for the reason.

theguardian.com/bus…out
"...But the building... is outside the town's retail zone and the council will not make an exception to its rules to let easyFoodstore open there."
"EasyGroup has asked us to make clear that it did not formally apply for planning permission for the Croydon store. It was advised of the existence of the exclusion zone policy and decided instead to follow the route of building a mock-up."

So nothing against Stelios, just that the building his company had was in an area that wasn't designated for ANY large food retailing (which makes sense if you know East Croydon station - there is already a Waitrose and Sainsburys Local - with no parking - presumably the other side of that "retail area" boundary, and I would strongly suspect the EasyFoodstore would have wanted parking as part of any development).

Edited by: "premierfella" 3rd Feb 2016
M3V8

I'm sure it'll be full of council estate tenants.



You've had your say, now scuttle back under your rock like the good little cockroach you are.
robdougall

[img]https://scontent.fman1-1.fna.fbcdn.net/hphotos-xtp1/v/t1.0-9/12670290_968447423242809_2566466554106961842_n.png?oh=fc1477d7389fd48426d4f611573945a5&oe=5741C5F8[/img][img]https://scontent.fman1-1.fna.fbcdn.net/hphotos-xpt1/v/t1.0-9/12647397_968447476576137_1153718970455445397_n.png?oh=ac0173147a8a5b436bd93fdc636a8370&oe=576FB273[/img]



So normal prices for their beans, cookies and tomatoes are 35p, 59p and 40p respectively. That's dearer than most supermarkets' value ranges or normal price at Aldi, Lidl and pound shops!

Don't fall for his marketing hype people.
GRIM
http://i.dailymail.co.uk/i/pix/2016/02/02/13/30CF459200000578-3427353-image-a-35_1454419484429.jpg
Edited by: "davewave" 3rd Feb 2016
M3V8

I'm sure it'll be full of council estate tenants.



Then I suggest you go back to Kensington Palace Gardens in your Bentley/Bugatti hybrid and de-register from this deal website, instructing your butler Jeeves to do it using your 24 Carat Gold diamond encrusted iPhone 7!

What an elitist statement to say! Of course it will be full of council residents, that cant afford a home or the finer things in life, hence its location and target audience.
AJ92

Thinking about the horrible traffic in the area.



Traffic is horrible on North Circular anyway.
If you are thinking about making a special trip tomorrow for your ginger nuts, then don't bother....

easyGroup and the team at easyFoodstore regret to announce that we will remain closed for one day tomorrow 4th of February and expect to open with business as usual on Friday the 5th of February at 9am

The reason for this store closure is that due to the huge publicity that our 25 p promotion has attracted, we have had queues of customers coming to shop today 3rd of February and hence we sold out all our stock of food items today.

Unfortunately our usual suppliers are unable to meet the demand in order to restock the shop again fully until Friday.

Thanks for your patience and hope you will come back again soon during February when the promotion is on, always whilst stocks lasts.
Edited by: "banjax" 3rd Feb 2016
banjax

If you are thinking about making a special trip tomorrow for your ginger … If you are thinking about making a special trip tomorrow for your ginger nuts, then don't bother.... easyGroup and the team at easyFoodstore regret to announce that we will remain closed for one day tomorrow 4th of February and expect to open with business as usual on Friday the 5th of February at 9amThe reason for this store closure is that due to the huge publicity that our 25 p promotion has attracted, we have had queues of customers coming to shop today 3rd of February and hence we sold out all our stock of food items today.Unfortunately our usual suppliers are unable to meet the demand in order to restock the shop again fully until Friday.Thanks for your patience and hope you will come back again soon during February when the promotion is on, always whilst stocks lasts.



I just saw this MSN news and found out about the store and offer and was about to post the deal when I got this Duplicate link. 3 cheers for Sir Stelios Haji-Ioannou...
Apparently Sir S. got it wrong he thought his stock will last a while

“We anticipated we had enough stock to last a couple of weeks but it has j … “We anticipated we had enough stock to last a couple of weeks but it has just gone in a day and a half.”



What!

The last people through the door today had travelled up from Canterbury.


Thought Canterbury was a long way away. How much did they expect to save after spending the time/petrol and a scenic M2/M25/A10/A406 traffic.
Have I got the wrong Canterbury then.
Reebok Ron

You've had your say, now scuttle back under your rock like the good … You've had your say, now scuttle back under your rock like the good little cockroach you are.



Reebok Ron

You've had your say, now scuttle back under your rock like the good … You've had your say, now scuttle back under your rock like the good little cockroach you are.



Wow Reebok Ron, guess I touched a nerve? I just thought it was 'a bit council'... I'm surprised you spelt cockroach correctly and managed to construct a full sentence. Well done, Sir.
Edited by: "M3V8" 4th Feb 2016
premierfella

Since the news stories I read yesterday couldn't be bothered to go into … Since the news stories I read yesterday couldn't be bothered to go into detail about why Croydon "rejected" EasyFoodstore, instead leaving it at just leaving it to the imagination, I've had a quick look for the reason. http://www.theguardian.com/business/2014/may/26/easyjet-founder-stelios-budget-foodstore-fails-checkout"...But the building... is outside the town's retail zone and the council will not make an exception to its rules to let easyFoodstore open there.""EasyGroup has asked us to make clear that it did not formally apply for planning permission for the Croydon store. It was advised of the existence of the exclusion zone policy and decided instead to follow the route of building a mock-up."So nothing against Stelios, just that the building his company had was in an area that wasn't designated for ANY large food retailing (which makes sense if you know East Croydon station - there is already a Waitrose and Sainsburys Local - with no parking - presumably the other side of that "retail area" boundary, and I would strongly suspect the EasyFoodstore would have wanted parking as part of any development).



Thanks for the info mate - you would think they would have looked for somewhere inside this retail boundary wouldn't you ........... but they always get things first north of the river !!!
From The Guardian

Sir Stelios Haji-Ioannou plans to roll out 25p store if the concept is a success!
[img]i.guim.co.uk/img…jpg?w=940&q=85&auto=format&sharp=10&s=8f9b29d9df6f06d171cfbdc980659351[/img]
bouncers on the door. only 20 eager shoppers inside at a time. limit of purchases being considered.

cityam.com/234…ers
being discussed on `you and yours` bbc radio 4 on now.

The easyFoodstore 25p trial comes to an end today but the store will continue to trade through March and April with a reduced range of items priced at 29p each.

Opened with great fanfare at the beginning of February, within 48 hours Stellios's latest business venture was forced to close because it had run out of stock.

When it reopened a couple of days later, customers were told that they could buy no more than ten of any one product. The easyFoodstore's slogan is "No expensive brands. Just food honestly priced."

But has it found a successful business model? Carolyn Atkinson is inside the pilot store in North West London with Richard Shackleton, Director of Communications at EasyGroup.


bbc.co.uk/pro…cks
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