Amazon Fire TV with 4K ultra HD and Alexa voice remote £55 - No Code Required @ Sainsbury's online
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Amazon Fire TV with 4K ultra HD and Alexa voice remote £55 - No Code Required @ Sainsbury's online

60
Found 12th Dec 2017
Hi, first deal, hope I've done it right!

Just seen that Sainsburys are advertising the above at £55. I called up to see if the price was the same instore and the gentleman on the phone confirmed.

I would have updated the price to reflect delivery, but these vary depending on time and location.
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Check stock even if you have used click and collect, I have just been and told, sorry no stock.

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60 Comments
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Great dea
Says £70 still for me
Ditto. £70.
same £70 ? op ?

edit, says £55 now
Edited by: "sola35" 12th Dec 2017
Just a reminder that as of now youtube will be officially blocked in january for Amazon Fire TV devices.

Work arounds may be possible but just something to know about.

aftvnews.com is a good place to get more information on this.
£55 when i click the link.
Sorry to be ignorant, but what are the advantages of this over the Fire Stick?
I always thought this had an ethernet port to improve connection, which would be perfect, but I'm sure I read that they've removed the ethernet port! Hopefully I'm wrong!
Thanks a lot.
It's a shame a few fire tv deals popped up after so many people will have got the stick during BF week.
is the issue with google announcing Youtube being blocked on Fire Tvs in Dec sorted out yet? I bought a normal Fire Stick as a xmas present for someone....with main intentions to be for iplayer + youtube....so if it's not, it'll be going back!
Midnight.Tboy2 m ago

is the issue with google announcing Youtube being blocked on Fire Tvs in …is the issue with google announcing Youtube being blocked on Fire Tvs in Dec sorted out yet? I bought a normal Fire Stick as a xmas present for someone....with main intentions to be for iplayer + youtube....so if it's not, it'll be going back!


I'm not up to the minute with the news, but afaik, the situation is the same.
rcom4 m ago

I'm not up to the minute with the news, but afaik, the situation is the …I'm not up to the minute with the news, but afaik, the situation is the same.


I think it's still a stalemate, Google will block YouTube for fire products, amazon refuse to sell chromecasts, Google home, etc and not allow amazon video to work with chromecast.
Out of stock
Pokerkingbouch2 m ago

Out of stock


Was posted earlier that Amazon should be this price tomorrow as well.
Is this better than a Apple TV 4K?
For first online shoppers enter code SCSSEODEC to get £18 off. Must spend £60 or more tho'.


Got one for £52 last week.
I ordered this from Sainsburys from a previous hukd deal(was around £53). They cancelled on the day it was supposed to be delivered as they didnt have the stock any more and were not very apologetic about it. I will wait for amazons deal.
rcom57 m ago

It's a shame a few fire tv deals popped up after so many people will have …It's a shame a few fire tv deals popped up after so many people will have got the stick during BF week.



Why is that a shame?
beentheredomthat1 h, 2 m ago

Sorry to be ignorant, but what are the advantages of this over the Fire …Sorry to be ignorant, but what are the advantages of this over the Fire Stick?I always thought this had an ethernet port to improve connection, which would be perfect, but I'm sure I read that they've removed the ethernet port! Hopefully I'm wrong!Thanks a lot.



Both this FireTV (2017) and FireTV Stick have ethernet. You just have to buy the £15 Amazon wifi adapter (https://www.amazon.co.uk/Amazon-Ethernet-Adaptor-Remote-models/dp/B01LXP5TXI)
COYS6122 m ago

Why is that a shame?


Because many users that might have looked at a discounted £55 Fire TV, have probably already gone for the stick which was £25 almost everywhere during Black Friday week. If the Fire TV was also on offer at the time, a lot of people, including me, might have got that instead.
Edited by: "rcom" 12th Dec 2017
Am I correct Youtube will not be supported on fire stick from new year? It would be very sad at I mainly use them for youtube for the kids!
Why is everyone pretending they are so sad YouTube is being removed. You all getting Kodi the day you receive it anyway
chrisgrantham2 m ago

Why is everyone pretending they are so sad YouTube is being removed. You …Why is everyone pretending they are so sad YouTube is being removed. You all getting Kodi the day you receive it anyway



Because they use Kodi means they don't use YouTube app as well? Very interesting.
mchu6am49 m ago

Am I correct Youtube will not be supported on fire stick from new year? It …Am I correct Youtube will not be supported on fire stick from new year? It would be very sad at I mainly use them for youtube for the kids!



Chances are Amazon and Google will come to some sort of agreement in the future. It doesn't appear to be Amazon's best interest. Saying that. Amazon can be unpredictable.
beentheredomthat1 h, 36 m ago

Sorry to be ignorant, but what are the advantages of this over the Fire …Sorry to be ignorant, but what are the advantages of this over the Fire Stick?I always thought this had an ethernet port to improve connection, which would be perfect, but I'm sure I read that they've removed the ethernet port! Hopefully I'm wrong!Thanks a lot.


Yeah the Ethernet has gone but if your Wi-Fi is strong no problem. Or you can use an adapter. These have 2gb ram so better performance. I've got one delighted with it.
rev64 m ago

Chances are Amazon and Google will come to some sort of agreement in the …Chances are Amazon and Google will come to some sort of agreement in the future. It doesn't appear to be Amazon's best interest. Saying that. Amazon can be unpredictable.


Common sense would say so, but Amazon has been refusing to sell Google products or add cast support to the Prime Video app for quite a while now.
rcom3 m ago

Common sense would say so, but Amazon has been refusing to sell Google …Common sense would say so, but Amazon has been refusing to sell Google products or add cast support to the Prime Video app for quite a while now.



I know. It's just now that Google has put their foot down so to speak they may be forced to.
tech34751 h, 57 m ago

Just a reminder that as of now youtube will be officially blocked in …Just a reminder that as of now youtube will be officially blocked in january for Amazon Fire TV devices.Work arounds may be possible but just something to know about.aftvnews.com is a good place to get more information on this.


I needed it for YouTube....
RadiantDuck2 h, 10 m ago

I think it's still a stalemate, Google will block YouTube for fire …I think it's still a stalemate, Google will block YouTube for fire products, amazon refuse to sell chromecasts, Google home, etc and not allow amazon video to work with chromecast.


Google are the ones who prevent chromecast support. Amazon target their devices at the less techie crowd, the kind who wouldn’t buy such devices normally but trust Amazon so with a well priced product might take a punt that they wouldn’t normally. As such keeping things simple is an important attribute. Now to keep things simple they want all the devices they sell to work together and that’s where Google becomes a problem.

Android is based on the open source Linux and due to the licence they have to release the code for others which is what FireOS is based upon. Google Cast is based on the open source DIAL protocol but the licence is more restrictive so they don’t have to keep their protocol source code open. As such they make Cast part of Play Services which you have to licence from Google. Part of that licence requires you to use Android Pay and to include every single google service installed even if it can’t be used or accessed on that device, for example on a FireTV they would need to include, chrome, gmail, gdrive, the office apps etc etc all of which are basically useless and just bloat on a streaming device. The problem is even if they were willing to hand 30% of all payments to Google (which on most things is amazons whole cut) and include all the apps they wouldn’t be able to licence play services because the biggest requirement is you can’t licence it if you use an Android fork, you have to use core android and then just skin it to get your look which is inefficient on many devices.

Now this is important because they hence can’t add casting ability to the fire tablets which then automatically causes confusion no matter what Amazon do as Cast support will always be with an asterisk if they add it to other devices and they can’t exactly sell chromecast if they can’t support all devices you would expect to cast from. And adding partial support in the app is going to confuse people.

If they were aiming their devices at the more techie end of the market, people who didn’t need simplified user interfaces and things kept simple it might be different as people would be knowledgable enough to understand but for the average person it’s too confusing.

Google need to stop abusing open source work, move important feature out of play services or lessen the regulation around Play Services then we would see google cast added to fire tablets and most likely the cast button added to the prime apps and maybe even google items being sold on Amazon again (although for that I expect they would want Google to be less stuck on their Android pay fees which at 30% is daylight robbery, PayPal which is expensive in itself charge under 5% and Amazons probably pay well under 3% doing it themselves so more flexibility by both Google and Amazon would be better for everyone as we would see apps on all services and not cut down versions either)
5Rivers792 h, 3 m ago

Is this better than a Apple TV 4K?


Worse interface, less powerful hardware and no Dolby vision but even at the normal price that isn’t worth the £110 premium Apple charge. Apple made a major mistake not dropping the old one down to about £70 with the 4K at the old ones original price as the ATV was always overpriced but the 4K price is ridiculous. It’s no wonder their devices are struggling to get a foothold even though the interface is by far the most user friendly
beentheredomthat2 h, 20 m ago

Sorry to be ignorant, but what are the advantages of this over the Fire …Sorry to be ignorant, but what are the advantages of this over the Fire Stick?I always thought this had an ethernet port to improve connection, which would be perfect, but I'm sure I read that they've removed the ethernet port! Hopefully I'm wrong!Thanks a lot.



More powerful, 4K support and Dolby Atmos
simonwakefield16 m ago

Worse interface, less powerful hardware and no Dolby vision but even at …Worse interface, less powerful hardware and no Dolby vision but even at the normal price that isn’t worth the £110 premium Apple charge. Apple made a major mistake not dropping the old one down to about £70 with the 4K at the old ones original price as the ATV was always overpriced but the 4K price is ridiculous. It’s no wonder their devices are struggling to get a foothold even though the interface is by far the most user friendly


Yeah it is expensive but looking at the iTunes Store it seems 4K movies can be as cheap as a few quid to £13 for new releases. So cost of movies seems to offset the cost the device.
simonwakefield19 m ago

Google are the ones who prevent chromecast support. Amazon target their …Google are the ones who prevent chromecast support. Amazon target their devices at the less techie crowd, the kind who wouldn’t buy such devices normally but trust Amazon so with a well priced product might take a punt that they wouldn’t normally. As such keeping things simple is an important attribute. Now to keep things simple they want all the devices they sell to work together and that’s where Google becomes a problem. Android is based on the open source Linux and due to the licence they have to release the code for others which is what FireOS is based upon. Google Cast is based on the open source DIAL protocol but the licence is more restrictive so they don’t have to keep their protocol source code open. As such they make Cast part of Play Services which you have to licence from Google. Part of that licence requires you to use Android Pay and to include every single google service installed even if it can’t be used or accessed on that device, for example on a FireTV they would need to include, chrome, gmail, gdrive, the office apps etc etc all of which are basically useless and just bloat on a streaming device. The problem is even if they were willing to hand 30% of all payments to Google (which on most things is amazons whole cut) and include all the apps they wouldn’t be able to licence play services because the biggest requirement is you can’t licence it if you use an Android fork, you have to use core android and then just skin it to get your look which is inefficient on many devices. Now this is important because they hence can’t add casting ability to the fire tablets which then automatically causes confusion no matter what Amazon do as Cast support will always be with an asterisk if they add it to other devices and they can’t exactly sell chromecast if they can’t support all devices you would expect to cast from. And adding partial support in the app is going to confuse people. If they were aiming their devices at the more techie end of the market, people who didn’t need simplified user interfaces and things kept simple it might be different as people would be knowledgable enough to understand but for the average person it’s too confusing. Google need to stop abusing open source work, move important feature out of play services or lessen the regulation around Play Services then we would see google cast added to fire tablets and most likely the cast button added to the prime apps and maybe even google items being sold on Amazon again (although for that I expect they would want Google to be less stuck on their Android pay fees which at 30% is daylight robbery, PayPal which is expensive in itself charge under 5% and Amazons probably pay well under 3% doing it themselves so more flexibility by both Google and Amazon would be better for everyone as we would see apps on all services and not cut down versions either)


A spokesperson for Google told Engadget, "We've been trying to reach agreement with Amazon to give consumers access to each other's products and services, But Amazon doesn't carry Google products like Chromecast and Google Home, doesn't make Prime Video available for Google Cast users, and last month stopped selling some of Nest's latest products."

androidpolice.com/201…on/
So this is the new form factor for Fire TV? I thought this was just an updated version of the Stick.
TheUser12348 m ago

I needed it for YouTube....



Just buy a cheap Now TV box
COYS611 h, 42 m ago

Both this FireTV (2017) and FireTV Stick have ethernet. You just have to …Both this FireTV (2017) and FireTV Stick have ethernet. You just have to buy the £15 Amazon wifi adapter (https://www.amazon.co.uk/Amazon-Ethernet-Adaptor-Remote-models/dp/B01LXP5TXI)



I've just bought it now using 'holiday20' promo code which knocks £13.99 down to £11.19
The other fire stick is £30 in Sainsburys as well.
RadiantDuck1 h, 49 m ago

A spokesperson for Google told Engadget, "We've been trying to reach … A spokesperson for Google told Engadget, "We've been trying to reach agreement with Amazon to give consumers access to each other's products and services, But Amazon doesn't carry Google products like Chromecast and Google Home, doesn't make Prime Video available for Google Cast users, and last month stopped selling some of Nest's latest products."http://www.androidpolice.com/2017/12/05/google-pulling-youtube-echo-show-fire-tv-failed-talks-amazon/


You are looking at the recent spat over the echo show though and not the full picture. With the echo show Google initially blocked it because Amazon used their own interface which didn’t show the recommendations after the video finished. Amazon reverted to the core web version and then Google blocked it again because Amazon were using their own voice control to look up videos, you know the whole point of Alexa. Pulling the youtube app from FireTV is all Google’s doing though, they are the ones who developed that app, the only one of their services they bothered doing an app for and one that hasn’t been updated since the very first FireTV launched and which is missing half the features.

And the whole not selling Google products comes from the situation I described in my post and that’s Google being dicks over the google cast api by having only two of them, one that only works on IOS and the other that is part of Play Services. There is no way to add casting to your device without Play Services, if you want your desktop app to do it you can’t without some hacks as only chrome can cast and if you want to do it on a android fork you can’t because you can’t licence play services. All while using a tech developed by Netflix and released on open source as the core for their tech. That’s being complete dicks by google.

Google and Apple have neglected the non-techie crowd, even though the chromecast is relatively simple it’s much harder than a plug and play remote with a UI and remote and that’s the crowd Amazon (and Roku) have gone after which is why it’s important for Amazon to keep things simple and if Google are going to choose to block Amazon and others from adding casting on their tablets they can’t expect to be sold on Amazon. I know I had family members who were confused why their Amazon Tablet wouldn’t work with their chromecast so Amazon most likely were getting significant amounts of customers contacting them about it and complaining so not selling a device that doesn’t work with Fire Tablets because of Google’s actions is almost certainly the right move.

It should also be noted that Google is also blocking 4K on the AppleTV because they are choosing to only support their own codec which has to be licensed from them and Apple doesn’t want to support it as their codec is more efficient for their hardware so it’s not just Amazon google are being dicks with by locking up their toys rather than living to their motto of don’t be evil
yiu1 h, 49 m ago

So this is the new form factor for Fire TV? I thought this was just an …So this is the new form factor for Fire TV? I thought this was just an updated version of the Stick.


In many ways it’s more a half way house. It’s their way of being able to put a 4K device into a simpler package while also allowing them to make it more powerful than the old 4K without pushing it over £100 by making the device simpler by removing some aspects that the majority of users don’t use
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