Aptamil Growing Up Milk(900g)  Down From £9.49 to 50p @ Sainsbury's.
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Aptamil Growing Up Milk(900g) Down From £9.49 to 50p @ Sainsbury's.

59
Found 29th Oct 2014
I could not believe this when i saw it this has been reduced from £9.49 to £4.75 and now to 50p i can't think this has ever been so low or ever will be again.I saw this today in my local so cannot say wether it's national or not.I bought six and had the checkout assistant confirm the price was correct before i purchased them.

59 Comments

I bought one of those digital pregnancy tests from Sainsburys the other day, the one that tells you how many weeks you are. That was also cut down from £8 to 50p. I've just had a baby so won't be needing it any time soon (hopefully!) but I bought it just in case of emergencies!

what store?

pinkgal82

what store?


I mean what sainsbury?

I have a torch and a hi vis vest in my boot in case of emergencies. X)

Very unlikely that it's national

Original Poster

pinkgal82

what store?



Newton Stewart.

Just amazing!! Wish i had this at my store, little ones about to go on it

Why are these deals never in a London store

Is there a long date on them?

This surely cannot be authentic!

Original Poster

HotStepa

This surely cannot be authentic!



I can assure you this is genuine the tag was one of the red ones that indicates an offer or deal on the tag it showed its full price its recent £4.75 reduction and the 50p sale price.

Original Poster

mummybunny3

Is there a long date on them?



23/01/2016

Original Poster

http://i1304.photobucket.com/albums/s535/garryhyslop/DSCN0607_zpscc03f517.jpg

http://i1304.photobucket.com/albums/s535/garryhyslop/DSCN0606_zpsc8477bed.jpg

Original Poster

Still on this morning and shelf re-stocked bought another couple.

Pointless product, I believe it only exists as it's illegal to advertise the baby stuff.
Edited by: "ro53ben" 30th Oct 2014

Most children have no need for this product as they can move onto cows milk and it is much cheaper, however at this price I would have stocked up myself!

ro53ben

Pointless product, I believe it only exists as it's illegal to advertise … Pointless product, I believe it only exists as it's illegal to advertise the baby stuff.


What do you mean its illegal to advertise baby stuff? This product doesn't fall into that category. Its the first infant milk / breasts milk replacement that isn't allowed to be advertised.

Yes, it's illegal to advertise the other stage 1/2 milks.

So how do you get brand awareness if it's illegal to advertise your product? In the case of cigarettes, they sponsored sports like F1 until that was also prohibited.

In the case of Aptamil, they created "Growing Up Milk" and an utterly pointless stage 3. You don't need stage 3 at all, your children can just drink milk from the carton at this point. No need for cupboards full of formula. No need to boil and cool the kettle. No need to make up bottles. Just tip some milk out of the fridge into a bottle and whack a teat on it. Job done.

I tried out stage 3 Aptamil for my daughter. It smelt like custard to me so we just abandoned formula altogether at that stage. A drink of blue top is fine.

Has anyone checked that cow's milk is actually cheaper than this? These tubs last for ages whereas you have to keep buying cow milk every few days.

Good find.

dan1979

Has anyone checked that cow's milk is actually cheaper than this? These … Has anyone checked that cow's milk is actually cheaper than this? These tubs last for ages whereas you have to keep buying cow milk every few days.



Assuming you buy a 2 litre of cows milk for £1 (which most supermarkets do) and none goes to waste, then yes, cows milk is cheaper. This 900g tub makes about 5.5 litres of made up milk, which is worth say £2.75 in cows milk.

ellie27

Assuming you buy a 2 litre of cows milk for £1 (which most supermarkets … Assuming you buy a 2 litre of cows milk for £1 (which most supermarkets do) and none goes to waste, then yes, cows milk is cheaper. This 900g tub makes about 5.5 litres of made up milk, which is worth say £2.75 in cows milk.



Plus the cost of boiling the kettle etc. I wouldn't use this stuff if it was free.

I don't see the attraction in giving this product.....even lactose intolerant can't have it as its made from cows milk.
Its all a big marketing ploy to goet you to keep spending......don't buy it

our little one gets constipated with cows milk at the moment, this is a great deal!

They should make this drink mandatory in the Houses of Parliament, instead of the booze that's sometimes free but on the main part subsidised to the tune of millions of pounds by the tax payer.
Edited by: "sotomonkey" 30th Oct 2014

dan1979

Has anyone checked that cow's milk is actually cheaper than this? These … Has anyone checked that cow's milk is actually cheaper than this? These tubs last for ages whereas you have to keep buying cow milk every few days.


i agree

reason i do it. waste of milk as we dont drink alot of coffee or tea . and if we come around to using it its gone off.

ricoh25

i agreereason i do it. waste of milk as we dont drink alot of coffee or … i agreereason i do it. waste of milk as we dont drink alot of coffee or tea . and if we come around to using it its gone off.



How is any of the milk wasted?

Buy a 2 litre bottle of whole milk for £1, this makes about 10 bottles for the little one and the milk has a shelf life of a week or so

This product is pointless, all the midwives tell you that...

hsnali

What do you mean its illegal to advertise baby stuff? This product … What do you mean its illegal to advertise baby stuff? This product doesn't fall into that category. Its the first infant milk / breasts milk replacement that isn't allowed to be advertised.

Well I never knew that, and why is it illegal?

frickinusernames

Well I never knew that, and why is it illegal?


No breast milk substitute can be promoted in any way at all, per the World Health Organisation code.

frickinusernames

Well I never knew that, and why is it illegal?



Ultimately because people are gullible - as can be seen by people buying it pointlessly at stage 3.

Essentially, formula manufacturers could not be trusted to not lead people to believe that formula is better than breast milk - it isn't. In the end, advertising and promotion was made illegal.

en.wikipedia.org/wik…tes

legislation.gov.uk/uks…ade

welshman10

How is any of the milk wasted?Buy a 2 litre bottle of whole milk for £1, … How is any of the milk wasted?Buy a 2 litre bottle of whole milk for £1, this makes about 10 bottles for the little one and the milk has a shelf life of a week or soThis product is pointless, all the midwives tell you that...



we find it with milk- it just goes off very quickly. maybe its our fridge? ill give it another go.

ricoh25

we find it with milk- it just goes off very quickly. maybe its our … we find it with milk- it just goes off very quickly. maybe its our fridge? ill give it another go.



Sounds like your fridge isn't cold enough, a fridge thermometer is recommended for this.

A fridge should be 2-8 degrees Celcius. The colder it is, the fresher your food will keep. People turn their fridge down to save electricity but end up wasting more money on wasted food. If you have one of those ridiculous "fridge misers" or similar they also can lead to the fridge getting too warm.

The top shelf of a fridge is usually much warmer than the bottom. Keep milk low down, ideally in the bottom door pocket. Incidentally, the dairy box is at the top of the door with a lid, in the warmer area, so your butter and cheese are softer.

Always take milk from the back in the supermarket, the ones to the front of the shelf are usually older and can be warmer.

ro53ben

Ultimately because people are gullible - as can be seen by people buying … Ultimately because people are gullible - as can be seen by people buying it pointlessly at stage 3.Essentially, formula manufacturers could not be trusted to not lead people to believe that formula is better than breast milk - it isn't. In the end, advertising and promotion was made illegal.http://en.wikipedia.org/wiki/International_Code_of_Marketing_of_Breast-milk_Substituteshttp://www.legislation.gov.uk/uksi/1995/77/contents/made

Thank you for that info, but surely it's common sense that breast milk is better than any formula but the companies sell enough of their formulas without advertising them anyway.

Well, it's products like follow-on milk that get their brand name into magazines, on TV and...only deal websites.

Without brand awareness, people wouldn't buy it.

It's illegal to promote infant powders in the same way.


Edited by: "ro53ben" 30th Oct 2014

For anyone who buys this - this isn't national, checked instore now. Cold for that reason

gazman090970



Officially a banging deal!

ro53ben

Well, it's products like follow-on milk that get their brand name into … Well, it's products like follow-on milk that get their brand name into magazines, on TV and...only deal websites. Without brand awareness, people wouldn't buy it.It's illegal to promote infant powders in the same way.

I totally agree with you in regards to follow on milk and also growing up milk formulas, in my opinion the first infant formulas are still beneficial to use up until the age of 12 months, but formulas will always be purchased whether they're advertised or not as some people cannot physically or choose not to exclusively breastfeed their babies.

Is this the 1year+ formula? My son will be going on this after christmas, on the advice of my dietician as he was born 4 months prematurely and needs the extra vitamins and calories. There are some cases where this formula is essential.
Great find op x
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