I got the OLED55B7V for £1350 in the Currys Black Friday deal...£3150 more, for the exact same panel and image processor does not compute, all be it at 65".
Nothing for them to pick up on. John Lewis told me it would be £500 cashback regardless of the price. Bargain for me as i prefer watching movies on a tv than my phone. Shame I didn’t have space for the 65!
Just keep you eyes pealed and notifications for oleds on. I managed to get the JL deal on the 65. Had LG confirm my cashback this week so will have paid £1700 for the e7 65 inch when it gets paid. Right place right time, and the tv is stunning. Worth the £2500 price match even without the further £800. Good luck with your search.
Unbeatable picture is debatable