The one is swindon is brilliant tbh and thats a premier collection... not really sure what the different labels mean. Know what you mean about inconsistancy though stayed at one by gatwick and it was dire! Still good deal
I know they’re not a chain like Hilton or Marriott but they are ‘linked’ under the Best Western banner. Having had to stay in several over the last few years on work trips, I have to say the ‘premier’ label does not guarantee quality.
they are privately run - go for a plus or premier and usually good quality
Unfortunately,the worst of the’chains’Really inconsistent in terms of quality and customer service. Can’t rec