Basically this is generic Calpol, in the same way as you can pay £3 for branded Panadol and Nurofen and get exactly the same medicine as 19p boxes of own brand / generic formulations. Calpol seems to be about £2.50-£3.50 for 100ml of the same strength. This is £1. It's the exact same stuff and will do the exact same job for your child. Sugar & colour free, importantly.