BrewDog: Craft Beer for the people - £6.50 Prime / £9.49 non Prime (free delivery with £10 of books) @ Amazon
170°Expired

BrewDog: Craft Beer for the people - £6.50 Prime / £9.49 non Prime (free delivery with £10 of books) @ Amazon

£6.50£2068%Amazon Deals
29
Found 20th Dec 2017
As a shareholder this book was offered recently at £20 on the Brewdog website. I noticed this on the daily deals link with Amazon and thought i would treat myself. It includes recipes, information about the beer and the brewing process.

This will make a great Xmas present for anyone with a beer lover in the family.

Offer only available for another 9 hours 30 mins
Community Updates

Groups

Top comments
Does it say about how they dislike the whole commercial side of beer companies, then a year or two down the line are in every major supermarket.

Good beer though. And a good buy for some.
Good price.

But, if you’re just after the recipes you can download a file for every beer they’ve ever made for free at their website.

brewdog.com/diydog
29 Comments
Does it say about how they dislike the whole commercial side of beer companies, then a year or two down the line are in every major supermarket.

Good beer though. And a good buy for some.
Good price.

But, if you’re just after the recipes you can download a file for every beer they’ve ever made for free at their website.

brewdog.com/diydog
It’s pretty good stuff . Brooklyn Lager is one on my favourite at the minute.
yozzman12341 m ago

It’s pretty good stuff . Brooklyn Lager is one on my favourite at the m …It’s pretty good stuff . Brooklyn Lager is one on my favourite at the minute.


Brooklyn lager is nothing to do with brewdog is it?
chrisbarker18 m ago

Does it say about how they dislike the whole commercial side of beer …Does it say about how they dislike the whole commercial side of beer companies, then a year or two down the line are in every major supermarket.Good beer though. And a good buy for some.


And this: theguardian.com/bus…pub
chrisbarker120 m ago

Does it say about how they dislike the whole commercial side of beer …Does it say about how they dislike the whole commercial side of beer companies, then a year or two down the line are in every major supermarket.Good beer though. And a good buy for some.


I don't see AB giving away 20% of all profits to charity . Top quality beer and they support many craft breweries.
Big.Save!!15 m ago

I don't see AB giving away 20% of all profits to charity . Top quality …I don't see AB giving away 20% of all profits to charity . Top quality beer and they support many craft breweries.


Apparently, it's 10% to their teams and 10% to charities. Just as long as it's not to any charities whose ethos is mirrored by the name of their low alcohol beer.
pxh9 m ago

Apparently, it's 10% to their teams and 10% to charities. Just as long as …Apparently, it's 10% to their teams and 10% to charities. Just as long as it's not to any charities whose ethos is mirrored by the name of their low alcohol beer.


Not so much charity as sponsorship/publicity. I don't understand people falling for the "craft" image. It's mass produced on an industrial estate using tap water.
chrisbarker146 m ago

Does it say about how they dislike the whole commercial side of beer …Does it say about how they dislike the whole commercial side of beer companies, then a year or two down the line are in every major supermarket.Good beer though. And a good buy for some.



Don't think so, it was Tesco that gave them their break, stocking their beer when they were making it in a shed and selling it at car boot sales and farmers markets.
chrisbarker11 h, 38 m ago

Brooklyn lager is nothing to do with brewdog is it?


Nope , it’s far nicer
yozzman12341 h, 5 m ago

Nope , it’s far nicer


Maybe in your opinion, but there is a lot better beers out there than Brooklyn Lager.
Edited by: "cbark" 20th Dec 2017
D00nhamer2 h, 6 m ago

Don't think so, it was Tesco that gave them their break, stocking their …Don't think so, it was Tesco that gave them their break, stocking their beer when they were making it in a shed and selling it at car boot sales and farmers markets.


They used to have it on there bottles of punk, how they are different to the big brands, exude they are too commercial etc. Then a few years down the line they did the same thing.
Big.Save!!2 h, 34 m ago

I don't see AB giving away 20% of all profits to charity . Top quality …I don't see AB giving away 20% of all profits to charity . Top quality beer and they support many craft breweries.


Its 10%, and how good of them for it. At least they are giving something back considering it was set up through crowd funding.
chrisbarker122 m ago

They used to have it on there bottles of punk, how they are different to …They used to have it on there bottles of punk, how they are different to the big brands, exude they are too commercial etc. Then a few years down the line they did the same thing.


The ethos of the owners remains the same as it always was. Why is it that some people think that BrewDog have ‘sold out’ just because they have managed to get their products to a wider audience. Perhaps we should all stop buying it and revert back to the mass produced cr*p that the big brewers were pushing out. That would teach them!(annoyed)
fedex140115 m ago

The ethos of the owners remains the same as it always was. Why is it that …The ethos of the owners remains the same as it always was. Why is it that some people think that BrewDog have ‘sold out’ just because they have managed to get their products to a wider audience. Perhaps we should all stop buying it and revert back to the mass produced cr*p that the big brewers were pushing out. That would teach them!(annoyed)


Because everything they said they didn't want to become they have become. Everything they said they wouldn't do, they have done.
fedex140118 m ago

The ethos of the owners remains the same as it always was. Why is it that …The ethos of the owners remains the same as it always was. Why is it that some people think that BrewDog have ‘sold out’ just because they have managed to get their products to a wider audience. Perhaps we should all stop buying it and revert back to the mass produced cr*p that the big brewers were pushing out. That would teach them!(annoyed)


And also, there are plenty of other craft ale out there. Not just brewdog which you seem to think there is.
chrisbarker122 m ago

Because everything they said they didn't want to become they have become. …Because everything they said they didn't want to become they have become. Everything they said they wouldn't do, they have done.


Quite.

The have quite literally SOLD OUT.

theguardian.com/bus…use

£5.60 for a pinkmof Punk in THEIR own bars.

Absolute shysters.
KrisLeeds2 m ago

Quite.The have quite literally SOLD …Quite.The have quite literally SOLD OUT.https://www.theguardian.com/business/2017/apr/09/punk-beermaker-brewdog-sells-22-of-firm-to-private-equity-house£5.60 for a pinkmof Punk in THEIR own bars.Absolute shysters.


Yeah I agree.

Don't get me wrong I do enjoy punk, it is nice. But there is better out there.

This is an interesting read.

theconversation.com/pun…116
chrisbarker131 m ago

And also, there are plenty of other craft ale out there. Not just brewdog …And also, there are plenty of other craft ale out there. Not just brewdog which you seem to think there is.


I am well aware that there are other good brewers out there, some undoubtedly better than BrewDog, but at what point does the success of a business mean that they have sold out? Don’t forget that it is the public that dictates the success of these brands.:{
chrisbarker135 m ago

And also, there are plenty of other craft ale out there. Not just brewdog …And also, there are plenty of other craft ale out there. Not just brewdog which you seem to think there is.


I forgot to add that CAMRA assert that the term ‘craft’ ale is merely a marketing term, and does not have any value in determining the quality of said ale.:{
fedex14011 h, 26 m ago

The ethos of the owners remains the same as it always was. Why is it that …The ethos of the owners remains the same as it always was. Why is it that some people think that BrewDog have ‘sold out’ just because they have managed to get their products to a wider audience. Perhaps we should all stop buying it and revert back to the mass produced cr*p that the big brewers were pushing out. That would teach them!(annoyed)


"The ethos of the owners remains the same as it always was" To make a shed load of money and use gullible "crowd funders" to do it.
"revert back to the mass produced cr*p" It is mass produced crap. Craft my bottom. It's a bloody great brewery on an industrial estate.
It's all about merchandising.
And I thought it was beer... it's a book
qbs1 h, 28 m ago

"The ethos of the owners remains the same as it always was" To make a shed …"The ethos of the owners remains the same as it always was" To make a shed load of money and use gullible "crowd funders" to do it. "revert back to the mass produced cr*p" It is mass produced crap. Craft my bottom. It's a bloody great brewery on an industrial estate. It's all about merchandising.


Personally I don’t hold much store in what beer is called, ‘craft’ or otherwise. What I do make my purchase decisions on is whether I like a product or not. If it is mass produced, why should I care? I’m sure the recipes aren’t significantly different than the early days, if at all, so if you think it is crap, it shouldn’t have anything to do with how much is produced, simply your own subjective view.:{
brendanego6 h, 58 m ago

Good price. But, if you’re just after the recipes you can download a file f …Good price. But, if you’re just after the recipes you can download a file for every beer they’ve ever made for free at their website.https://www.brewdog.com/diydog



Or get the unofficial App.
fedex14012 h, 50 m ago

Personally I don’t hold much store in what beer is called, ‘craft’ or other …Personally I don’t hold much store in what beer is called, ‘craft’ or otherwise. What I do make my purchase decisions on is whether I like a product or not. If it is mass produced, why should I care? I’m sure the recipes aren’t significantly different than the early days, if at all, so if you think it is crap, it shouldn’t have anything to do with how much is produced, simply your own subjective view.:{


It's the merchandising/fanboys I'm referring to. To hear some, you would think it was some magic potion brewed up in a cave two bottles at a time, using only water from the magic spring that only flows three quarts a year when the moon's in it's final quarter and the virgins are dancing backwards.

it isn't and never was. It's not "craft". They're not "artisans" It's mass produced. If you like it for itself, fine, but don't try and talk it up as something it isn't.

As for "I’m sure the recipes aren’t significantly different than the early days", I think you'll find they've produced many, many different products to keep the "faithful" multiplying, and the profits flowing.

From OP "As a shareholder this book was offered recently at £20 on the Brewdog website". Shows how they feel about their shareholders, or mugs if you look at the terms.
qbs1 h, 11 m ago

It's the merchandising/fanboys I'm referring to. To hear some, you would …It's the merchandising/fanboys I'm referring to. To hear some, you would think it was some magic potion brewed up in a cave two bottles at a time, using only water from the magic spring that only flows three quarts a year when the moon's in it's final quarter and the virgins are dancing backwards.it isn't and never was. It's not "craft". They're not "artisans" It's mass produced. If you like it for itself, fine, but don't try and talk it up as something it isn't.As for "I’m sure the recipes aren’t significantly different than the early days", I think you'll find they've produced many, many different products to keep the "faithful" multiplying, and the profits flowing.From OP "As a shareholder this book was offered recently at £20 on the Brewdog website". Shows how they feel about their shareholders, or mugs if you look at the terms.


The reality is that they started by brewing in small batches, were eventually recognised by a major retailer, who invited small independent brewers to submit their products with the potential reward of having the best product stocked in their stores, and BrewDog won convincingly. I don’t think anyone should criticise the founders from taking advantage of the opportunities presented to them. They weren’t handed to them on a plate.
fedex140110 h, 55 m ago

The reality is that they started by brewing in small batches, were …The reality is that they started by brewing in small batches, were eventually recognised by a major retailer, who invited small independent brewers to submit their products with the potential reward of having the best product stocked in their stores, and BrewDog won convincingly. I don’t think anyone should criticise the founders from taking advantage of the opportunities presented to them. They weren’t handed to them on a plate.


The origins aren't the issue, albeit even that part has been partially re-invented for merchandising purposes, as is clear from your version. They started smaller than that.
And merchandising's the issue here. Tesco picked Brew Dog for it's saleability. And that has more to do with image than quality. If most of the fanboys were faced with a blind tasting, they'd be lost. It's the image they're paying for, something that's clear from the price they're prepared to pay.
Many years ago, John Harvey Jones had a program called Troubleshooters on the BBC. I remember one episode where a cider company was suffering from poor sales. His advice was to tart up the bottle and label and double the price. Their sales went through the roof.
Brew Dog have adopted the same model.
Post a comment
Avatar
@
    Text