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BrewDog Instamatic, 24 x 660ml, £43.20 + £5 postage
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BrewDog Instamatic, 24 x 660ml, £43.20 + £5 postage

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Posted 19th Sep

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This is a decent beer and a good price for 24 bottles.
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28 Comments
Good price as it’s £1 a bottle when you include the postage fees! Always worth keeping an eye out in Tesco for these seasonal reductions, last year we got loads of clockwork tangerine for £1.50
£2 a bottle surely!
tintowellfan19/09/2019 07:25

£2 a bottle surely!


Yeah a bit confusing but presumably they mean based on a 330ml bottle. These are 660ml.
£2 a bottle not a deal - can get Old Empire for £1 a bottle at Aldi! Loads of decent loads actually including my favourite Old Thumper
MarkDW19/09/2019 07:34

Yeah a bit confusing but presumably they mean based on a 330ml bottle. …Yeah a bit confusing but presumably they mean based on a 330ml bottle. These are 660ml.


Every ale in shop is 500ml bottle so technically this is the equivalent of 31 bottles = £1.60 a bottle which is better, not like it's a top ale though just one of numerous trendo ones made for willing hipsters to pay over the odds for
Edited by: "Keith_Moon" 19th Sep
It's a good price in comparison to the same stuff anywhere else but it's a bad price when compared to other quality 500ml bottles you can get for £1 - £1.25 like SA Gold, HobGoblin Gold & Green Gecko from Lildi's. Brewdog Punk IPA is strangely the only beer I prefer out of the tap rather than from a bottle, shame it's such a ripoff price like Peroni is to larger.
qwales19/09/2019 08:26

It's a good price in comparison to the same stuff anywhere else but it's a …It's a good price in comparison to the same stuff anywhere else but it's a bad price when compared to other quality 500ml bottles you can get for £1 - £1.25 like SA Gold, HobGoblin Gold & Green Gecko from Lildi's. Brewdog Punk IPA is strangely the only beer I prefer out of the tap rather than from a bottle, shame it's such a ripoff price like Peroni is to larger.


Yup, there has been established breweries that have been experts at making Ales for decades - eg Wychwood & Ringwood - you can buy all their quality ales for £1-£1.25 a bottle

All these new trendo 'craft ales' are a complete rip off. Custom made for blokes who go to Peaky Blinders festivals, and happily pay £8 a pint!!
Keith_Moon19/09/2019 08:31

Yup, there has been established breweries that have been experts at making …Yup, there has been established breweries that have been experts at making Ales for decades - eg Wychwood & Ringwood - you can buy all their quality ales for £1-£1.25 a bottle All these new trendo 'craft ales' are a complete rip off. Custom made for blokes who go to Peaky Blinders festivals, and happily pay £8 a pint!!


Damn those people who like something different to you !!! Damn them all !!!
Roy_Fisher19/09/2019 08:35

Damn those people who like something different to you !!! Damn them all !!!


You've missed my point, the point I'm making is that through clever marketing a whole demographic is duped into thinking they are getting a better quality Ale.....it's just not true. The head it Ringwood was discussing this exact point when I went there on Brewery tour. It's all about marketing......if you did a blind taste taste of similar ales most people wouldn't have a clue which is which.

So my point remains, people are stupid if they happily pay over the odds for trendo craft ales thinking they're getting something which is better quality! Let's see which breweries are still standing in 10 years....I guarantee it will be the Wychwoods & Ringwoods
Keith_Moon19/09/2019 08:49

You've missed my point, the point I'm making is that through clever …You've missed my point, the point I'm making is that through clever marketing a whole demographic is duped into thinking they are getting a better quality Ale.....it's just not true. The head it Ringwood was discussing this exact point when I went there on Brewery tour. It's all about marketing......if you did a blind taste taste of similar ales most people wouldn't have a clue which is which. So my point remains, people are stupid if they happily pay over the odds for trendo craft ales thinking they're getting something which is better quality! Let's see which breweries are still standing in 10 years....I guarantee it will be the Wychwoods & Ringwoods


It's definitely not some sort of great quality when compared to other breweries. It's definitely marketed to the crowd that drinks it for the image. I've tried out most of their brews and actually enjoyed some of them a lot, however.
Keith_Moon19/09/2019 08:49

You've missed my point, the point I'm making is that through clever …You've missed my point, the point I'm making is that through clever marketing a whole demographic is duped into thinking they are getting a better quality Ale.....it's just not true. The head it Ringwood was discussing this exact point when I went there on Brewery tour. It's all about marketing......if you did a blind taste taste of similar ales most people wouldn't have a clue which is which. So my point remains, people are stupid if they happily pay over the odds for trendo craft ales thinking they're getting something which is better quality! Let's see which breweries are still standing in 10 years....I guarantee it will be the Wychwoods & Ringwoods


A lot ( not Brewdog ) of what have come to be known as craft ales are brewed by genuine micro breweries, where economy of scale is of little benefit to them when picking the ingredients they choose for their own recipes Our local brewer would love to make a profit selling at £2 a bottle as he'd sell 100,000s of them. But it costs him more than £2 to make a bottle of it.

I personally drink a wide selection of beers from traditional brewers and from these modern snake oil boys, if I like a beer I'll gladly have it again, if I don't I won't. If it costs £1.50 great if it costs more and I like it, I'm still having it.

Either way I suppose we can't rate the deal cold based on different products made by someone else, not including delivery work out cheaper.

🍻
Roy_Fisher19/09/2019 09:05

A lot ( not Brewdog ) of what have come to be known as craft ales are …A lot ( not Brewdog ) of what have come to be known as craft ales are brewed by genuine micro breweries, where economy of scale is of little benefit to them when picking the ingredients they choose for their own recipes Our local brewer would love to make a profit selling at £2 a bottle as he'd sell 100,000s of them. But it costs him more than £2 to make a bottle of it.I personally drink a wide selection of beers from traditional brewers and from these modern snake oil boys, if I like a beer I'll gladly have it again, if I don't I won't. If it costs £1.50 great if it costs more and I like it, I'm still having it. Either way I suppose we can't rate the deal cold based on different products made by someone else, not including delivery work out cheaper.🍻


Yup, good points. I've definitely tried some nice ones, but never anything where I think is something better than any other established brewery & I get the issue for these micro breweries that their fixed costs to produce a lot higher and so forced to sell more expensive. Don't have a problem with that, it's more the front end making huge profits charging £8 a pint or bottle by marketing it as some sort of trendo craft Ale. I love trying different ales but not going to pay more than £4-5 a pint, or £2 for home buy 🍺🍺🍺
Get the cheapo Elvis Juice from Amazon Pantry.

amazon.co.uk/Bre…DWG
Edited by: "chimp14uk" 19th Sep
Keith_Moon19/09/2019 07:36

Every ale in shop is 500ml bottle so technically this is the equivalent of …Every ale in shop is 500ml bottle so technically this is the equivalent of 31 bottles = £1.60 a bottle which is better, not like it's a top ale though just one of numerous trendo ones made for willing hipsters to pay over the odds for


But Brewdog bottles are 330ml. And usually cost about £1.25 a bottle when on a multibuy offer. And craft beer is different from real ale.
chimp14uk19/09/2019 11:06

Get the cheapo Elvis Juice from Amazon …Get the cheapo Elvis Juice from Amazon Pantry.https://www.amazon.co.uk/BrewDog-Elvis-Juice-Grapefruit-Beer/dp/B07RXK3DWG


Wow? Is that definitely for 4 cans?
MarkDW19/09/2019 11:34

But Brewdog bottles are 330ml. And usually cost about £1.25 a bottle when …But Brewdog bottles are 330ml. And usually cost about £1.25 a bottle when on a multibuy offer. And craft beer is different from real ale.


Craft beer / real ales - yes different type of beers but all fall under same umbrella in terms of value for money.

I can pretty much guarantee I'd find a decent 500ml IPA better than this for the price ......just because it is usually £1.25 for a 330ml doesn't necessarily mean that is a good price V competitors.
Keith_Moon19/09/2019 11:37

Craft beer / real ales - yes different type of beers but all fall under …Craft beer / real ales - yes different type of beers but all fall under same umbrella in terms of value for money. I can pretty much guarantee I'd find a decent 500ml IPA better than this for the price ......just because it is usually £1.25 for a 330ml doesn't necessarily mean that is a good price V competitors.


But it's a good price if you like Brewdog beers, which many people do
MarkDW19/09/2019 11:58

But it's a good price if you like Brewdog beers, which many people do


Yup, good price for their beer but not a good price V competitors.

If you lined up several decent £1 500ml IPAs v this and did blind taste test you wouldn't spot it. IPA really doesn't taste that different from brewer to brewer it is a distinct flavour.
Keith_Moon19/09/2019 12:02

Yup, good price for their beer but not a good price V competitors.If you …Yup, good price for their beer but not a good price V competitors.If you lined up several decent £1 500ml IPAs v this and did blind taste test you wouldn't spot it. IPA really doesn't taste that different from brewer to brewer it is a distinct flavour.


Nonsense
termite19/09/2019 12:10

Nonsense


You keep telling yourself that and paying over the odds
Keith_Moon19/09/2019 14:05

You keep telling yourself that and paying over the odds


You obviously know nothing at all about beer. Keep swigging the swimming pool water.
termite19/09/2019 14:10

You obviously know nothing at all about beer. Keep swigging the swimming …You obviously know nothing at all about beer. Keep swigging the swimming pool water.


I know plenty about beer,and I think the word of established brewers (Ringwood) is more worth listening to than some armchair expert on hukd

I asked the question why ales / craft ales / ipas all taste so similar across similar abv and he agreed & rightly pointed out the ingredients are very simple (hops, water etc) and that Brewers all source same hops (mostly from US!) really there is not a vast amount of difference in lots of them. This was the master brewer at Ringwood. They then explained how marketing & brand are key, and was key to Rimgwoods success.

So carry on paying over the odds & deluding yourself your drinking something better. You're not.
Edited by: "Keith_Moon" 19th Sep
Keith_Moon19/09/2019 14:15

I know plenty about beer,and I think the word of established brewers …I know plenty about beer,and I think the word of established brewers (Ringwood) is more worth listening to than some armchair expert on hukdI asked the question why ales / craft ales / ipas all taste so similar across similar abv and he agreed & rightly pointed out the ingredients are very simple (hops, water etc) and that Brewers all source same hops (mostly from US!) really there is not a vast amount of difference in lots of them. This was the master brewer at Ringwood. They then explained how marketing & brand are key, and was key to Rimgwoods success. So carry on paying over the odds & deluding yourself your drinking something better. You're not.


I don't think you understood fully what he meant. You keep enjoying your brown beer.
termite19/09/2019 15:03

I don't think you understood fully what he meant. You keep enjoying your …I don't think you understood fully what he meant. You keep enjoying your brown beer.


I like both


Brown beers - autumn/ winter
IPA / amber ales - spring / summer

Absolutely nothing wrong with brown beer, if you're going to try & say Old Thumper & Forty Niner are swimming pool water, you're having an absolute laugh.

It just means you don't like them, and you're not representative of every beer drinker on our fayre isle.
Seems like a good deal but not had this particular brewdog previously. Wouldn’t buy this many without trying it. Still lots of good craft beers in the Tesco 2 x 4 cans for £9. B&M also have Goose IPA 4 cans for £3.99. Seems from the various comments on here that there are lots of people still enjoying all sorts of beer. We are all different and it’s always good to at least try new beers
This is a very pale ale, both in taste and colour, I like it a lot, nearest I've found to the Australian white rabbit ale which I took a liking to earlier this year. It's seasonal so before it disappears this year Ive just had 16 cans delivered as an occasional treat through the winter months im not a big beer drinker so rarely venture from the pale ales
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