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Chicken breast £3.99kg at Aldi
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Chicken breast £3.99kg at Aldi

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Posted 16th AugAvailable: National

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Fresh chicken breast £3.99 per kg at aldi . Label reads Ash Valley chicken breast portions . Fillets decent size .. In the meat special offer section .
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Admast7916/08/2019 15:49

Aldi is a bad quality overall, isn't?


Yeah , they buy from the same suppliers as tesco , morrisons , sainsbury etc .. Only have less mark up so charge less.. But as soon as it hits the shelves in Aldi it automatically becomes inferior .
Edited by: "plodging" 16th Aug
I stopped buying Aldi chicken about 6 months ago as no matter how I cooked it, it was as tough as old boots.
45 Comments
Great price !
For added info .. The back label reads " produced in the UK for Bernard Matthews ltd"
plodging16/08/2019 12:07

For added info .. The back label reads " produced in the UK for Bernard …For added info .. The back label reads " produced in the UK for Bernard Matthews ltd"


It's Moy Park chicken going by the EC code.
plodging16/08/2019 12:07

For added info .. The back label reads " produced in the UK for Bernard …For added info .. The back label reads " produced in the UK for Bernard Matthews ltd"


Oh wow did not know that
Is this bad quality?
PalG16/08/2019 12:51

Is this bad quality?


Aldi is a bad quality overall, isn't?
I stopped buying Aldi chicken about 6 months ago as no matter how I cooked it, it was as tough as old boots.
Admast7916/08/2019 15:49

Aldi is a bad quality overall, isn't?


Yeah , they buy from the same suppliers as tesco , morrisons , sainsbury etc .. Only have less mark up so charge less.. But as soon as it hits the shelves in Aldi it automatically becomes inferior .
Edited by: "plodging" 16th Aug
Admast7916/08/2019 15:49

Aldi is a bad quality overall, isn't?


I thought so once. Not a brand snob, but def. a Supermarket snob. Tried Lidl a few years back, hated it. Few years on, arrival of child number two and things were getting a bit tight so tried Aldi. It’s not all fantastic, there’s some stuff that’s horrible, but on the whole, I can do most of my shop there, only needing to top up a few things elsewhere. I can do a weekly shop from Aldi for about £55 and get everything I need.

I was put off by their own brand stuff but honestly, everything tastes the same. I’m not keen on some of their cereals, and other than chicken, I’ve always bought meat from the Butchers. The equivalent shop in Asda was costing us around £80 a week. Saved about £100 a month which is allowing me to pay back into my pension. Result I’d say.
plodging16/08/2019 15:52

Yeah , they buy from the same suppliers as tesco , morrisons , sainsbury …Yeah , they buy from the same suppliers as tesco , morrisons , sainsbury etc .. Only have less mark up so charge less.. But as soon as it hits the shelves in Aldi it automatically becomes inferior .


The meat isn't fantastic and meat from same suppliers is different grades. Aldi has poor operations, poor stock rotation and generally poor quality ingredients. So yes it costs less, but you get poorer quality. This suits the majority who shop there.
Aldi chicken is great unlike Iceland chicken
I get mine from Asda £3.49 a kilo or if you go to Farmfoods you get 3 x 1kg for a tenner!
Not bad chicken either cooks up a treat!
My sister worked for years at a school in Sandwell, close to the huge Two Sisters chicken factory.

Apparently vans from all of the major supermarkets, ranging from Waitrose down to One Stop, would be in & out, 24 hours a day collecting supplies. I think it's safe to say chicken is the same wherever you get it from. Only the retail mark-up differs.
Most of the Poultry in the UK comes from Two Sisters (They own Bernard Matthews ltd too).
Hugh-Jarse16/08/2019 18:28

I get mine from Asda £3.49 a kilo or if you go to Farmfoods you get 3 x …I get mine from Asda £3.49 a kilo or if you go to Farmfoods you get 3 x 1kg for a tenner!Not bad chicken either cooks up a treat!


thats the crappy injected with water frozen muck though isn't it
Joe90_guy16/08/2019 19:27

My sister worked for years at a school in Sandwell, close to the huge Two …My sister worked for years at a school in Sandwell, close to the huge Two Sisters chicken factory. Apparently vans from all of the major supermarkets, ranging from Waitrose down to One Stop, would be in & out, 24 hours a day collecting supplies. I think it's safe to say chicken is the same wherever you get it from. Only the retail mark-up differs.


That is not true at all, very misleading comment.
Fugazy16/08/2019 20:08

That is not true at all, very misleading comment.


Tell me genius, why would she lie?
Edited by: "Joe90_guy" 16th Aug
Joe90_guy16/08/2019 20:10

Tell me genius, why would she lie?



If people want to spend twice (or more)the price to shop at waitrose or sainsbury it's their prerogative . The decision to do so is based on higher prices guarantees higher quality.. Complete nonesense.
I worked in Pharma for 25 years and we made loads of different drugs , all the same , with different packaging for different companies, with wildly different price points , the only difference being how much retailers chose to charge their customers .
Read on pack...82-84% of chicken...the rest WATER!
Hugh-Jarse16/08/2019 18:28

I get mine from Asda £3.49 a kilo or if you go to Farmfoods you get 3 x …I get mine from Asda £3.49 a kilo or if you go to Farmfoods you get 3 x 1kg for a tenner!Not bad chicken either cooks up a treat!


Gosh..FarmFoods....no way... got poisoned once,no more again!
7fink716/08/2019 22:40

Gosh..FarmFoods....no way... got poisoned once,no more again!


What poisoned you and how do you know?
Could just be your poor hygiene or cooking?
Hugh-Jarse16/08/2019 18:28

I get mine from Asda £3.49 a kilo or if you go to Farmfoods you get 3 x …I get mine from Asda £3.49 a kilo or if you go to Farmfoods you get 3 x 1kg for a tenner!Not bad chicken either cooks up a treat!


Thanks for the shopping tip & reviews. I'm liking Asda prices and wide variety too.
BTW you've got great avatar & brilliant name (only just realised the clever double-entendre )
plodging16/08/2019 22:30

If people want to spend twice (or more)the price to shop at waitrose or …If people want to spend twice (or more)the price to shop at waitrose or sainsbury it's their prerogative . The decision to do so is based on higher prices guarantees higher quality.. Complete nonesense. I worked in Pharma for 25 years and we made loads of different drugs , all the same , with different packaging for different companies, with wildly different price points , the only difference being how much retailers chose to charge their customers .


Thanks for the support.

In a similar vein, a while back I got talking to a really interesting South African about wine. Apparently, a lot of their mid-range wine is shipped to the UK in bulk as it saves a tonne of money in freight.

Once here, it gets bottled & labelled. However several different bottle/label combinations are used to target different price points. Basically he was saying the price you pay reflects your own values/prejudices but the stuff you're drinking might be exactly the same...just like chicken!
plodging16/08/2019 15:52

Yeah , they buy from the same suppliers as tesco , morrisons , sainsbury …Yeah , they buy from the same suppliers as tesco , morrisons , sainsbury etc .. Only have less mark up so charge less.. But as soon as it hits the shelves in Aldi it automatically becomes inferior .


I highly doubt that all the chicken they ever buy comes from all the same suppliers. If they're selling it for £3.99/kg, those chickens didn't have a good life
Funny how everyone says they care about animal welfare, we're a nation of animal lovers etc etc...but when there's cheap meat available, people couldn't care less.
herrbz17/08/2019 08:14

I highly doubt that all the chicken they ever buy comes from all the same …I highly doubt that all the chicken they ever buy comes from all the same suppliers. If they're selling it for £3.99/kg, those chickens didn't have a good life


The selling price point at various supermarkets has little to do with quality .. It's based on how much they think their loyal customers will pay .
For example Cravendale (Arla) filtered milk 2l is upwards of £2 in most supermarkets ..Aldi sell Cowbell brand filtered milk (Arla) for £1.09 . Sainsbury charge £1.35 for filtered milk .. Because their customers will pay it .. No justification for it to be more than 20% more expensive ... Other than they choose to sell it for that .
Sainsbury cold pressed British rapeseed oil £3 ..Aldi cold pressed British rapeseed oil £1.39 .
sainsbury 16 paracetamol 50p . Aldi 25p.. For identical products .
plodging17/08/2019 09:09

The selling price point at various supermarkets has little to do with …The selling price point at various supermarkets has little to do with quality .. It's based on how much they think their loyal customers will pay . For example Cravendale (Arla) filtered milk 2l is upwards of £2 in most supermarkets ..Aldi sell Cowbell brand filtered milk (Arla) for £1.09 . Sainsbury charge £1.35 for filtered milk .. Because their customers will pay it .. No justification for it to be more than 20% more expensive ... Other than they choose to sell it for that . Sainsbury cold pressed British rapeseed oil £3 ..Aldi cold pressed British rapeseed oil £1.39 .sainsbury 16 paracetamol 50p . Aldi 25p.. For identical products .


Fully agree with this but would add one further thing.

I started shopping at Aldi & Lidl about ten years ago. What shocked me was not only the low prices (which back then we're even better than they are today) but as often as not, the quality of the products was markedly BETTER than the higher priced supermarkets.

For example, bagged salads from Sainsburys were always full of condensation & dissolved into a soggy, inedible mess after a day in the fridge. Lidl & Aldi bagged salads were superior in every respect & LASTED!
Joe90_guy16/08/2019 20:10

Tell me genius, why would she lie?


i'm on about this comment.. " I think it's safe to say chicken is the same wherever you get it from"

Not all Chicken is the same.

Joe90_guy16/08/2019 20:10

Tell me genius, why would she lie?

Fugazy17/08/2019 19:41

i'm on about this comment.. " I think it's safe to say chicken is the same …i'm on about this comment.. " I think it's safe to say chicken is the same wherever you get it from"Not all Chicken is the same.


Are you sure you're not getting chicken confused with turkey?
Joe90_guy17/08/2019 19:43

Are you sure you're not getting chicken confused with turkey?


No mate, you can get free range, hand reared free range, barn , battery etc, plus some are fed differently that affects the flavour too plus some are slaughtered at different ages.
Joe90_guy17/08/2019 20:02

Comment deleted


Apologies, but who is Nigel Fromage? anyway, if you go to lower quality shops you will see chicken legs from young chickens, but if you go to a higher end shop the chicken legs/breast are older and more mature, so it does make a difference.

Are you saying that this comment is correct?? " I think it's safe to say chicken is the same wherever you get it from"

That statement is incorrect...for example , I could by a fully grown Chicken from a farm & the next week buy a baby Chick, so the age, size etc would be different, so it is not the same at all.
plodging17/08/2019 09:09

The selling price point at various supermarkets has little to do with …The selling price point at various supermarkets has little to do with quality .. It's based on how much they think their loyal customers will pay . For example Cravendale (Arla) filtered milk 2l is upwards of £2 in most supermarkets ..Aldi sell Cowbell brand filtered milk (Arla) for £1.09 . Sainsbury charge £1.35 for filtered milk .. Because their customers will pay it .. No justification for it to be more than 20% more expensive ... Other than they choose to sell it for that . Sainsbury cold pressed British rapeseed oil £3 ..Aldi cold pressed British rapeseed oil £1.39 .sainsbury 16 paracetamol 50p . Aldi 25p.. For identical products .


Good post a lot of the mugs fail to realise that the "big five supermarkets" mission statement has always been "never give a sucker an even break"
herrbz17/08/2019 08:16

Funny how everyone says they care about animal welfare, we're a nation of …Funny how everyone says they care about animal welfare, we're a nation of animal lovers etc etc...but when there's cheap meat available, people couldn't care less.


And there the lesson is learnt.
People are hypocrites mate dont you know this?
Price comes before principles always has since the Temple Of The Money Lenders!
Only the naieve and stupid believe anything they have not directly experienced these days - Trust No 1 is my motto and it has worked well for the last few decades.

Apart from the fact do you really believe any of this organic , animal welfare and other buzzwords tosh cmon i thought it was only pea brains who believe that stuff?

And this is the crux of the issue. Clever marketing using words such as ‘farm fresh’, ‘British’, ‘natural’ are meaningless when it comes to animal welfare, but conveniently lead people to believe they’re purchasing a higher-quality product.


independent.co.uk/lif…tml
Edited by: "omendata" 20th Aug
I regularly shop at Aldi and always find the chicken breasts a little rubbery. Maybe it's my cooking :-p
Joe90_guy17/08/2019 07:53

Thanks for the support.In a similar vein, a while back I got talking to a …Thanks for the support.In a similar vein, a while back I got talking to a really interesting South African about wine. Apparently, a lot of their mid-range wine is shipped to the UK in bulk as it saves a tonne of money in freight. Once here, it gets bottled & labelled. However several different bottle/label combinations are used to target different price points. Basically he was saying the price you pay reflects your own values/prejudices but the stuff you're drinking might be exactly the same...just like chicken!


There an industrial estate near me. Loads of massive warehouses. There's a particularly big one owned by Accolade wines. They bottle wine there. If only people knew. We have this romantic illusion of beautiful vineyards when it's all bottled next to a recycling centre.
MCYounes19/08/2019 23:59

I regularly shop at Aldi and always find the chicken breasts a little …I regularly shop at Aldi and always find the chicken breasts a little rubbery. Maybe it's my cooking :-p


Well I am going tomorrow never tried it myself but I like Asdas frozen cheapo at £3.49 a kilo is always really tender and slices well for my thai coconut curries!

Getting some tomorrow so will see if it is tough or just your imagination lol
omendata20/08/2019 00:06

Well I am going tomorrow never tried it myself but I like Asdas frozen …Well I am going tomorrow never tried it myself but I like Asdas frozen cheapo at £3.49 a kilo is always really tender and slices well for my thai coconut curries!Getting some tomorrow so will see if it is tough or just your imagination lol


Ah I was referring to the 'chilled' not frozen chicken breasts! I buy Asda frozen chicken fillets sonetimes and they are great!
MCYounes20/08/2019 00:03

There an industrial estate near me. Loads of massive warehouses. There's …There an industrial estate near me. Loads of massive warehouses. There's a particularly big one owned by Accolade wines. They bottle wine there. If only people knew. We have this romantic illusion of beautiful vineyards when it's all bottled next to a recycling centre.


CHeck the article out - all those names are rubbish Aldi Ashfield farm does not actually exist nor do any of the others Tesco , Asda, Waitrose, M&S they are all made up and sourced from the same factories notably the two sisters who i know for fact supply Asda and Aldi as they were the only ones who didnt have the frozen chicken on sale when the factory was closed down last year!

theguardian.com/bus…ken

dailymail.co.uk/new…tml
MCYounes20/08/2019 00:10

Ah I was referring to the 'chilled' not frozen chicken breasts! I buy Asda …Ah I was referring to the 'chilled' not frozen chicken breasts! I buy Asda frozen chicken fillets sonetimes and they are great!


Hate to tell you this but its frozen for transit then defrosted later when its put out on display.
Polish chicken factories are actually not that bad my friend Juraj is the manager of one of them and they are really quite good with hygiene which surprised me, its actually British chicken factories that are the worst in europe for hygiene surprisingly!
Edited by: "omendata" 20th Aug
omendata20/08/2019 00:10

CHeck the article out - all those names are rubbish Aldi Ashfield farm …CHeck the article out - all those names are rubbish Aldi Ashfield farm does not actually exist nor do any of the others Tesco , Asda, Waitrose, M&S they are all made up and sourced from the same factories notably the two sisters who i know for fact supply Asda and Aldi as they were the only ones who didnt have the frozen chicken on sale when the factory was closed down last year!https://www.theguardian.com/business/2017/sep/29/tesco-admits-error-over-repackaging-of-returned-lidl-chickenhttps://www.dailymail.co.uk/news/article-3508843/Supermarkets-attacked-phoney-farms-Tesco-created-seven-fictitious-names-including-Rosedene-Nightingale-replace-Everyday-Value-discount-brand-s-not-alone.html


Eugh

“The Willow Farms brand is exclusive to Tesco, but the raw material is not.”

Refering to Chicken meat as Raw material puts you right off!

What I find a bit mad is that we like in a world where Chicken from McDonald's is probably 'better' quality than what we get from super markets.

I've got some friends who buy their meat from a farmer and I think they pay something mental like £20 for a whole chicken.
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