Coke's Free Drinks for Designated Driver promotion returns (Pub BOGOF)
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Coke's Free Drinks for Designated Driver promotion returns (Pub BOGOF)

96
Found 7th Dec 2012
Coke's "Designated Driver" promotion returns (started yesterday, 06/12/12)...
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Designated drivers can buy one, get one free on Coke, Diet Coke and Coke Zero at participating pubs from 6th December 2012. Here’s to a safe and happy Christmas!



The Designated Driver campaign forms part of Coca-Cola Great Britain’s pledge to promote the positive role that soft drinks can play as credible alternatives to alcohol.

The nationwide campaign, now in its fifth year, rewards drivers who choose not to drink with a ‘buy one, get one free’ offer on Coca-Cola and Diet Coke, and is a key feature of our overall commitment to responsible marketing.

The scheme is part of an ongoing partnership with the Department for Transport’s (DfT’s) Driver Friendly campaign, part of the THINK! Road safety initiative.

96 Comments

Original Poster

Looks to be as previous years.
2011 thread here

Pub finder here

Great idea, but a shame that there are so few pubs involved, heaven forbid that it would eat into the profits the pubs make selling soft drinks at highly inflated prices to those that are driving..

I love the idea, I just wish more places would do it, can't vote anything but hot!

Original Poster

There definitely seem to be a lot less pubs doing it this year.

Still - free's free.

And there may well be a lot less pubs around this year than there were in previous years. There are certainly a lot less round my neck of the woods than there used to be. Poor pubs seem to be taking a beating lately.

save the hassle and have a house party...cheaper too lol

Great idea voted HOT

Thanks

Guessing it's fraudulent to be the designated walker then?

stothy

Guessing it's fraudulent to be the designated walker then?

Can i be designated as the driver, without actually driving, or owning a car, or a license......

I'll stay at ho,ho,home thanks.

I worked in a pub/restaurant for a couple of months a few years ago. Soft drinks had the highest profit margin by far (we're talking 100's of % mark-up not 10's)

Nice idea. Shame not a single bar on Swansea's Wind Street is participating though.

beat me to it.

KingCampo

Nice idea. Shame not a single bar on Swansea's Wind Street is … Nice idea. Shame not a single bar on Swansea's Wind Street is participating though.



closest for you is sin city oO

great idea - just relised it's not all pubs - more need to get involved

bet they up the price to like 3 quid a pint

Well that's the wife's drinks sorted then oO

Fair few in Exeter nice to see although I doubt il b driving much

Cool, the pub that we are planning to go on our work night out is included. I cannot drink alcohol just now anyway so I will make sure that I get twice as much cola.

Was in a pub in Worcester the other day, and a pint of coke was £3! It was more expensive than a pint of lager.

eternald

I worked in a pub/restaurant for a couple of months a few years ago. … I worked in a pub/restaurant for a couple of months a few years ago. Soft drinks had the highest profit margin by far (we're talking 100's of % mark-up not 10's)



The draught stuff, yeah. Not so much the cans. The draught stuff was around £40 for 10 litres of syrup which makes about 50 litres of mixed drink.

Pro tip, if you push the button on the "gun" in but make sure you don't push the lever at the bottom all the way in you get nothing but syrup. Extra syrupy drinks to make your teeth fall out quicker.

Edited by: "Evil_Joe" 7th Dec 2012

Good idea, but should be free with 'X' number of pints.

I never understood the need to drink, some of the funniest moments I have witnessed is when I have been driving drunk people home!!

super cold. none in the main pubs in leeds. such a shame they dont offer it at proper venues.

Always nice to see.:)

TomWantsRezz

Can i be designated as the driver, without actually driving, or owning a … Can i be designated as the driver, without actually driving, or owning a car, or a license......



ditto

Buy one get one free. Humbug. It costs no more than 10p to produce a glass of diet coke out of the machine. How much money do they make....

ha, if you follow the link and zoom out, you can see that a part of the uk has moved to Columbia! (the railway inn)

good idea

The unfortunate thing is these schemes normally just appeal to those who wouldn't drink send drive anyway. Idiots will always be idiots even it means a freebie.

One of these for a mixer and a double vodka, nice!

fantastic idea, more pubs need to be involved!

What am I supposed to do? If I drive, I'll have to have a bunch of drinks first, because I am very self-conscious about my driving.

eternald

I worked in a pub/restaurant for a couple of months a few years ago. … I worked in a pub/restaurant for a couple of months a few years ago. Soft drinks had the highest profit margin by far (we're talking 100's of % mark-up not 10's)



You can pick up at bottle of Coke at Asda for £1.98 containing approximately 6 pub sized glasses. 33p. Sell it for £2.50 that's 750% mark up. I don't think any of us thought that the mark-up was in the 10's! It's probably in the 1,000s'!

Decent

scousemanblue

Buy one get one free. Humbug. It costs no more than 10p to produce a … Buy one get one free. Humbug. It costs no more than 10p to produce a glass of diet coke out of the machine. How much money do they make....



Unless someone has tampered with their carbonation machine and is diluting the postmix at something like 20 parts water to 1 part syrup it costs nothing of the sort! I buy 7litre boxes through my tie with Enterprise and depending on volume they are costing about £38inc vat. This will produce just over 70 pints. I'm sure national chains such as Wetherspoon bring it in cheaper but even then not at 10p per pint. Depending on how much of it is used as a 'dash' with spirits, sold in 16oz glasses or as pints, I make a profit of about £150 per box. That doesn't factor in ongoing costs of CO2 and maintenance of the carbonation machine. (plus the cost of having to throw the lemonade postmix away as not enough people here drink it before the use by date!).

But yes, profit-per-pint, the coke does come out above the ales, lagers and ciders.
Edited by: "RiverChelt" 8th Dec 2012

The reason why there aren't so many pubs offering this deal this year is because,they are struggling to to make ends meet.The government are slowly but surely killing off the pub trade.What with the no smoking and the amount of vat applied to drinks,there's little profit to be made.Also the big rises in energy costs and the cost of Sky Sports,they simply cannot afford to give these drinks away.Lots of pubs around our area that have been there for years and years have been knocked down.People are simply staying at home and taking advantage of all the deals offered by the supermarkets.

The pubs on the website aren't all the pubs participating. The pub I run is doing that promotion along with all of the pubs from that particular brewery, they just aren't on the coke website.

Brilliant. This will come in handy next week, and there are a few places taking part locally in Southend.
Thanks for the head up OP

debracampbell

The reason why there aren't so many pubs offering this deal this year is … The reason why there aren't so many pubs offering this deal this year is because,they are struggling to to make ends meet.The government are slowly but surely killing off the pub trade.What with the no smoking and the amount of vat applied to drinks,there's little profit to be made.Also the big rises in energy costs and the cost of Sky Sports,they simply cannot afford to give these drinks away.Lots of pubs around our area that have been there for years and years have been knocked down.People are simply staying at home and taking advantage of all the deals offered by the supermarkets.



Perhaps if they dropped their prices, more folk could afford to go to the pub.
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