It's not much of a deal and may be voted cold but you still might be able to buy baby powder milk at old prices in stores @boots. As Asda already put prices up by 10% I went looking for cheaper milk at Boots and managed to buy 3 cans of Cow&Gate Comfort at old price of £10.40. Website shows new price of £11.50 but it was still £10.40 on the shelf. They had to correct price at the till but did it without any problems. Might be useful to someone on a tight budget. Give it a try.