My OLED55B7V cost £1,200 late last year. The KD-55XF9005 isn't hitting £929.00 anytime soon.
Should be in a month or so same TV 55". Puts it in reach. You won't get oled near that.
Find me the equivalent 55" for £929.00.
Who said anyone paid £1300 for anything? I am sure plenty of people choose sony or samsungs over OLED there isnt a one size fits all. Freedom of choice is a great thing. Horses for courses.