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30 Posted 25 January 2023
Dacia offers free hot water bottles, between 1st and 2nd February (Swansea / Manchester / London) @ Dacia
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BMW recently announced a £10 subscription to have heated seats and steering wheels, so Dacia , being Dacia, are having a little dig by giving out free hot water bottles, at selected locations, between 1st and 2nd Feb.
Bit random i know but hey, it's free
Dacia is taking a cheeky stab at manufacturers offering subscriptions for factory-fitted equipment - like BMW charging for heated seats, for example - by offering drivers of any car, not just Dacias, a free hot water bottle.
Rebranding the hot water bottles 'heated seat saviours", Renault-parented Dacia is aiming to prove that comfort shouldn't come at a monthly cost. It pointed out its top-trim Duster, Jogger and Sandero Stepway come with heated seats as standard.
"After picking up their hot water bottle," said Dacia, "motorists can safely fill it up as per the instructions provided and place it on their car seat (prior to driving) to warm it up."
Luke Broad, Dacia UK brand director noted how the 'heated seat saviours' were just a bit of fun, but said "they do highlight the direction the wider industry is going regarding subscription-based access to features. Asking someone to pay extra to activate factory-fitted equipment certainly isn’t Dacia".
Anyone is welcome to collect a Dacia-branded hot water bottle between 1 and 2 February at the Dacia showrooms in Brent Cross, London, Trinity Way Manchester and Fendrod Way, Swansea.
Source
Source
Bit random i know but hey, it's free
Dacia is taking a cheeky stab at manufacturers offering subscriptions for factory-fitted equipment - like BMW charging for heated seats, for example - by offering drivers of any car, not just Dacias, a free hot water bottle.
Rebranding the hot water bottles 'heated seat saviours", Renault-parented Dacia is aiming to prove that comfort shouldn't come at a monthly cost. It pointed out its top-trim Duster, Jogger and Sandero Stepway come with heated seats as standard.
"After picking up their hot water bottle," said Dacia, "motorists can safely fill it up as per the instructions provided and place it on their car seat (prior to driving) to warm it up."
Luke Broad, Dacia UK brand director noted how the 'heated seat saviours' were just a bit of fun, but said "they do highlight the direction the wider industry is going regarding subscription-based access to features. Asking someone to pay extra to activate factory-fitted equipment certainly isn’t Dacia".
Anyone is welcome to collect a Dacia-branded hot water bottle between 1 and 2 February at the Dacia showrooms in Brent Cross, London, Trinity Way Manchester and Fendrod Way, Swansea.
Source
Source
More details at Dacia Shop
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Edited by Dan_82, 25 January 2023
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30 Comments
sorted byBMWs are fantastic to drive (even if they are getting uglier and uglier) but kudos to Dacia for poking fun at this idea - hopefully enough negative press will put off other brands implementing subscriptions for car features already present.