Donate £1 to Children In Need by pressing "Share" on Facebook
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Donate £1 to Children In Need by pressing "Share" on Facebook

31
Found 23rd Oct 2012
Much like the recent SimplyHealth, Lindt are donating £1 to Children In Need every time you "Share the bear" - up to 25k.

No reason not to!

Currently at 7808

Plus you can enter the draw to win a soft Lindt bear

- - - Thanks to GOOSE, you don't have to "Like" the Lindt page unless you want to enter the draw for a bear, just click "Share the Bear" to add £1 to the total - - -

31 Comments

I've just done it

Original Poster

Jaimini

I've just done it



Thank you! Glad people get involved as it's for a good cause

Just shared and liked

Admin

We've put this on our Facebook page too

facebook.com/hot…als

Done

Original Poster

7916! Glad people are getting involved

we need to add more heat - a valued cause

Original Poster

Jaimini

we need to add more heat - a valued cause



Exactly, £1 for the sake of a second or two...:D
Edited by: "matt_k" 23rd Oct 2012

Up to £25k - why don't they just donate £25k?

Why do we have to ask them to? They set aside the money for a charity and now they're holding it to ransom because they want YOU to promote them on Facebook. How is that in any way remotely worthy?

Original Poster

Scissorhands

Up to £25k - why don't they just donate £25k? Why do we have to ask them t … Up to £25k - why don't they just donate £25k? Why do we have to ask them to? They set aside the money for a charity and now they're holding it to ransom because they want YOU to promote them on Facebook. How is that in any way remotely worthy?



Probably because if they just donated the money nobody would know. Yes it gets "Likes" on Facebook, but then if nobody was to vote then they wouldn't get anywhere near that.

I agree with what you are saying but at the end of the day Lindt is a company, and if they were going to donate money why not advertise the fact and get more people interested in the brand at the same time.

Scissorhands

Up to £25k - why don't they just donate £25k? Why do we have to ask them t … Up to £25k - why don't they just donate £25k? Why do we have to ask them to? They set aside the money for a charity and now they're holding it to ransom because they want YOU to promote them on Facebook. How is that in any way remotely worthy?



I agree: it bugs me when businesses do 'oh look at me and my charity work' publicity stuff. They've already set £25k aside to donate, so why do we have to give them publicity for it? Cheap marketing really.

jimmymac87

I agree: it bugs me when businesses do 'oh look at me and my charity … I agree: it bugs me when businesses do 'oh look at me and my charity work' publicity stuff. They've already set £25k aside to donate, so why do we have to give them publicity for it? Cheap marketing really.



I totally agree. Most other large companies give hugs sums to charity without requesting a 'Like' on facebook. Also, will they stop asking people to 'like' them once the 25K has been reached? Of course not! I'm all for giving to charity but as said above, this is just a cheap marketing ploy. Voted cold because of this!

done my share who cares if its a cheap marketing ploy you can always unlike the page when ever u want to

gravityguy

I totally agree. Most other large companies give hugs sums to charity … I totally agree. Most other large companies give hugs sums to charity without requesting a 'Like' on facebook. Also, will they stop asking people to 'like' them once the 25K has been reached? Of course not! I'm all for giving to charity but as said above, this is just a cheap marketing ploy. Voted cold because of this!


I think people are presuming you have to 'like' them.
You don't have to like them to get the £1 donation, you only need to like them to enter the prize draw. As far as I can see the donation is confirmed when the 'thanks for sharing' bit pops up, at which point you are given the option to like to enter the draw.
They are aiming to raise £100,000 overall - and good on them I say.
* Lindt is aiming to raise at least £100,000 for its 2012 Charity of the Year, BBC Children in Need (registered charity England & Wales no 802052 and Scotland no SC039557) through a range of fundraising activities involving our staff and customers. The maximum target of £25,000 through 25,000 shares, will contribute to this £100,000 total.





Edited by: "G0OSE" 23rd Oct 2012

Banned

100% correct - I didn't press LIKE because I don't eat chocolate and don't want to win a soft toy. But I still gave £1 to Lindt's charity just by clicking on the link.

gravityguy

I totally agree. Most other large companies give hugs sums to charity … I totally agree. Most other large companies give hugs sums to charity without requesting a 'Like' on facebook. Also, will they stop asking people to 'like' them once the 25K has been reached? Of course not! I'm all for giving to charity but as said above, this is just a cheap marketing ploy. Voted cold because of this!



A cold vote from a cold heart. They aren't requesting a like, just a few seconds of your time.
Edited by: "copperspock" 23rd Oct 2012

Banned

gravityguy

I totally agree. Most other large companies give hugs sums to charity … I totally agree. Most other large companies give hugs sums to charity without requesting a 'Like' on facebook. Also, will they stop asking people to 'like' them once the 25K has been reached? Of course not! I'm all for giving to charity but as said above, this is just a cheap marketing ploy. Voted cold because of this!



Nothing personal but bad attitude there, old chap.

What's so difficult about spending 30 seconds of your time giving £1 of somebody else's money to Children in Need?

Thanks for sharing, just shared here too

heat added!!x

gravityguy

I totally agree. Most other large companies give hugs sums to charity … I totally agree. Most other large companies give hugs sums to charity without requesting a 'Like' on facebook. Also, will they stop asking people to 'like' them once the 25K has been reached? Of course not! I'm all for giving to charity but as said above, this is just a cheap marketing ploy. Voted cold because of this!



Voted hot, because without our clicks, which only take a few seconds of our time, these companies wont see any "marketing" value of donating to charity.

Our 25000 clicks give the £25000 donation a marketing value and mean a company feels there is some extra marketing value in donating, which makes such donations more likely.

Do I prefer companies that donate regardless of marketing value? Of course. But if this is the way that more companies donate, then I say it's a necessary evil. Hence hot.

squillion

Nothing personal but bad attitude there, old chap.What's so difficult … Nothing personal but bad attitude there, old chap.What's so difficult about spending 30 seconds of your time giving £1 of somebody else's money to Children in Need?



Nothing difficult at all and I did indeed 'share the bear' to get them to give £1. I am also certainly not cold hearted, I merely wanted to express my opinion about the way that it is being marketed. I donate £x a month to my favourite charity, and my company (that I own) also give donations and offer our services for free to local charities in our area probably on a monthly basis. None of which we feel the need to advertise or market. We do it because we believe that it is right to do so, not because we want to get a free marketing opportunity off the back of it.

gravityguy

Nothing difficult at all and I did indeed 'share the bear' to get them to … Nothing difficult at all and I did indeed 'share the bear' to get them to give £1. I am also certainly not cold hearted, I merely wanted to express my opinion about the way that it is being marketed. I donate £x a month to my favourite charity, and my company (that I own) also give donations and offer our services for free to local charities in our area probably on a monthly basis. None of which we feel the need to advertise or market. We do it because we believe that it is right to do so, not because we want to get a free marketing opportunity off the back of it.



That's all well and good & your company's selfless donation is very honourable, but by saying 'voting cold', you're effectively saying that you don't think this is worth the attention of other HUKD members and are lowering the possibility (however small) of more money being donated. Even though Lindt isn't doing this entirely selflessly, they still are donating to charity with the facebook share offer, which is better than nothing.

I've hit to donate and entered details whilst I was there.

copperspock

That's all well and good & your company's selfless donation is very … That's all well and good & your company's selfless donation is very honourable, but by saying 'voting cold', you're effectively saying that you don't think this is worth the attention of other HUKD members and are lowering the possibility (however small) of more money being donated. Even though Lindt isn't doing this entirely selflessly, they still are donating to charity with the facebook share offer, which is better than nothing.



I totally disagree. The whole point of the hot/cold is that it is down to personal opinion. I am glad they are donating but disagree with the methodology that they are using, hence cold. This is my choice and I have stated my reasons for doing so. People are capable of making up their own minds, they don't have to be sheep!!!

It's good the money is going to charity, but I completely agree that this is a very poor way of going about things. What's next give us your contact details which we'll sell on and we'll give some of that cash to charity.

Thanks Matt

matt_k

No reason not to!



Well since the money is going to charity regardless of what I do (unless Lindt is a heartless company and doesn't give the money) I can save myself 30 seconds and not share/like, while also not giving Lindt free advertising.

There are far better schemes of companies giving money to charity than this!

Scissorhands

Up to £25k - why don't they just donate £25k? Why do we have to ask them t … Up to £25k - why don't they just donate £25k? Why do we have to ask them to? They set aside the money for a charity and now they're holding it to ransom because they want YOU to promote them on Facebook. How is that in any way remotely worthy?



Um, because they are a business? It took me what - 1 second - to share the bear - I don't begrudge it for a second. I actually like Lindt chocolate and I think their approach is an interesting take on viral marketing. Good on them and thank Lindt for donating money.

Just shared it twice, took 2 seconds though rather than the 1 second it's taken everyone else! Just doing my bit!!!

I've just done it & the total is currently at 15652 now

Original Poster

We want to say a big thank you to our fans for helping us reach our … We want to say a big thank you to our fans for helping us reach our target and Sharing the Bear 25,000 times! This means we will be able to donate the full £100,000 we aimed to give to BBC Children in Need! Don't forget to tune in tonight to see the incredible work they can do with this money

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