Unfortunately, this deal has expired 18 June 2022.
553°
Posted 19 May 2022
10% off on Tuesdays (over 60's) @ The Food Warehouse
In store: National ·
Shared by
Keep-it-Tea
Joined in 2016
59
916
About this deal
This deal is expired. Here are some options that might interest you:
Every Tuesday from May 24, anyone aged 60 or over will be able to claim the offer in-store at branches of Iceland and The Food Warehouse by showing a proof of age.
mirror.co.uk/new…080
mirror.co.uk/new…080
Community Updates
Edited by a community support team member, 19 May 2022
44 Comments
sorted byYou 'borrow' something, however if you ask someone else to do so, you ask them to 'lend' it to you.
Can I borrow a grandmother?
Could someone lend me a grandmother?
Btw, it wasn't an age thing with students. It was descriminatory towards anyone not in a minority group. If others can say that it's the same as singling out discounts towards women, or people of colour etc, then that definitely the same as students. (edited)
The Equality Act allows retailers to offer discounts to certain age groups. There is therefore no question as to whether this is legal.
You can’t understand until your in those shoes , the struggles that come later in life.
Don't worry, I'm certain you'll be sixty before you know it and moaning about EVERYthing.
Like when it's money off for students you mean.....
Wish I lived closer, I would have let you borrow me for the occasional Tuesday
I agree. Statistically older people have more savings, mortgage free housing and generally have less expenditure. All ages need food especially younger people (i'm talking under 12's) as bodies are still developing.
Personally if you have a elderly person who is living on a basic state pension and renting property by all means they deserve a little help, but we are supposed to be living in a country where everybody is treated fairly, offers like this are not fair it's pure discrimination. The same goes for under 21's getting paid less than somebody older but working in the same role.
Another example is still we are seeing females get free entry into clubs and free subscriptions on dating apps, yet men have to pay £35+ monthly, It's all wrong and maybe just maybe we've spent to much time bickering over skin colour and religion but not enough to deal with mass discrimination that doesn't cover the agenda. (edited)
It's just you.
Like students and NHS discounts.
Boils my pee, the NHS workers particularly during the pandemic and still now, all were apparently working extra hard so double bubble on hours and there getting there discounts, laughable
Plenty were working day I day out, supermarkets workers for example couldn't have been in a more dangerous job at that time.
Yet there were people genuinely struggling but got nothing, many self employed for example.
No, not like that at all. Anyone can be a student at any age, I could be 16 or 70 and still become a student.
My point was that Iceland are offering a discount based on a particular (and somewhat arbitrary) demographic, why 60? Why not 55, or 70?
You'll have people 60+ who are more than well off, and likewise people who are struggling, but the same could be said for someone in their 30's. My personal view is that you shouldn't base a discount on someone's age, whether young or old.
PS
A good tip from David above in that you could save even more than the 10% by shopping somewhere else entirely, and you can be any age to do that too!
Fair point re: students at any age.
However, the opportunity to go to work to increase income is not so easily available to over 60's, they are more likely to be on fixed incomes (esp' low State pensions).
And, as we all age we suffer more poor health/disability which further restricts income and disadvantages the non-wealthy average elderly person.
Thanks for posting this OP. Any discounts that help ANYONE struggling to fund essential item costs is helpful (such cost increases in necessary items like food, fuel + utilities always hit the poorest the hardest, because a bigger proportion of poorer folks' income is spent on non-luxuries).
This 10%-off deal - in this new era of raging food inflation - is a good thing in my view.
Heat given, and an extra "well done' from me (edited)
Agreed more virtue signalling.
yeah its just ageism in reverse or something
Being a fraction over 60, I don't see a problem myself Seriously, I do get what you mean, but 60 is the cut off for most discounts. It has to be somewhere. If it was for everyone then it wouldn't actually be a discount at all and the shop would probably go out of business.
If you were an over 70s student should you still be able to get that discount then? Might you not be as well off as those over 60s you think shouldn't get their Iceland discount? If you're doing a degree or whatever at 70 you've surely already worked out if you can afford it because you're not exactly doing it to get a better career, are you?
Yes, there are shops selling food cheaper, but Iceland do also have a lot of bargains, so the main thing is to shop around.
I'm guessing the discount won't work with delivery, but for anyone else, delivery is free with Iceland, so that's something to look at.
Boots, btw, do an over 60s advantage card, but I guess they sneaked that information past the 'age police'.
As for students - I once saw a programme where they showed you exactly what happens in shopping centres when the students receive their grants. They actually have special opening hours in the evenings with discounts just for them and they literally ran through it it like a swarm of locusts. They definitely weren't buying books or stationary (or even food). Isn't that what those grants are for? To help them through pay for things whilst they are at college/university?
Why do I see signs in nail bar windows offering student discounts? Do they really deserve that discount? Where's my nail bar discount?
No, but I can 'borrow' you some help with your English, if you'd like. (edited)
Because once we were children, our parents looked after us. No one asked why I was being looked after just because I was a child. No one said it is discrimination on the basis of age. As we grow old we need all the support we can get specially emotional. As a society we are losing the will to look after our old ones. It has become too me, myself and mine. Self-centred.
This is the legacy we are leaving behind for our children.
PS. This was not directed at you personally but just a thought for our fellow humans. (edited)
Things that can prove your age Ie passport , driving license, bus pass, to let’s be honest if 90 year old I think they won’t need to show Id.
Not sure what the legal get-out is but I’m sure it’s be covered under marketing. Happens all the time.
E.g companies use social media and other tracking cookies to target their offers at certain demographics, including protected characteristics.
I’m not just talking about adverts but discounts too.
Also in same way you pay child rate on public transport or flights or hotels but if you’re in the next age bracket (which can vary by company) the you pay a different way.
Would
Probably be discrimination if you made those groups of people pay higher than standard price or worse service because of their age/sec/race etc.
Doesn’t work in reverse if you give preferential service/discount to other groups (edited)
Oh well it’s the thought that counts
Not sure it's really the same. Most of us will live to the age of 60 statistically and be given the opportunity to enjoy offers like this but most of us will not change race or gender. Although admittedly the latter is a different story nowadays
The key there is that you have the opportunity to become one. Think about it from the most weakest of standpoints, Clubcard Prices. Someone might say that they're discriminatory against those without a Clubcard. But anyone can get one. So no one considers it so.
Whilst requiring a bit more effort than signing up for a Clubcard, becoming a student is also something anyone can do.
But you can't change your age, and you can't, reasonably, stop being black etc.
This offer is discrimination, and that is a fact.
We know it is because the Equality Act has specific exemptions for it.
You don't need to exempt something if it doesn't meet the definition of what you're exempting it from, ergo, it is discrimination. Just a legalised one.
These exemptions cover things like Saga holidays, insurance, social clubs etc.
Totally agree with that lots of hospital workers that have the NHS reductions on top of overtime lots were also saving in travelling to work and working from home given free parking in our local car parks as well as being thrown discounts. I suddenly had to become carer 24/ 7 for free for my disabled daughter and, we got nothing not even the 20 quid a week uplift as she hadn't been changed to universal credit yet.
My Daughter was in hospital last summer the care was nothing short of disgraceful and covid blamed for everything. Lots of the time they sit around chatting doing nothing.
Supermarket workers were rushed off their feet.
Instead of gifting hand outs to certain people they need to lower prices for every one. At the end of the day every one else must be paying a little more to finance this.
And you can't get a bus pass or freedom pass until you are 66 in the England.
Most don't have senior rail cards or driving licence. I have contacted then they have said birth certificate strangely as that proves nothing if you are married. (edited)
I mean to be fair the young people won't even be able to care for the older generations when the pension age is raised to 85 and the average house price hits £800k. I'd love to look after the older generations like my mother did, but quite frankly I don't see how that's going to be possible when all the older generations have done for the past 50 years is take and take without investing in their young; I mean my entire borough doesn't even have a single A-Level college which doesn't make sense when the government is happy to spend billions on vanity projects.
IMO we should be investing massively in the youth as it will all come back around when I'm old and I need people to support me.
Iceland is very expensive unless you're buying their offers, 10% is but a drop in the ocean when you're spending £100+ (edited)
I can lend you my dad for £30 an hour how quick do you shop lol
Also, nothing on their official Twitter feed, though it is being covered by most news outlets
Yes, please What was wrong? Thanks
£8 - are you sure? That used to be the price but there's been a sharp increase in toilet rolls / tissues. Farmfoods are charging £6 for 18 Nicky. (edited)
Spot on !
As an Aldi shopper I can say you are wrong, I shop at bothand prices are pretty similar but Iceland have a lot of discount offers