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Founders All Day IPA (can) Beer 330ml @ M&S £1.20 usually £2.20
Founders All Day IPA (can) Beer 330ml @ M&S £1.20 usually £2.20

Founders All Day IPA (can) Beer 330ml @ M&S £1.20 usually £2.20

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Not sure if Glitch or reduction, These are usually £2.20 but when i checked receipt they had scanned at £1.20 at MK1 Shopping center.

12 Comments

Bargain

Banned

Not wishing to appear too ignorant, but why is this stuff so expensive? 330ml, a couple of mouthfuls, for over two quid a can. Is this one of those Hooray Henry beers?

I love beer.....what an invention.

Zontes

Not wishing to appear too ignorant, but why is this stuff so expensive? … Not wishing to appear too ignorant, but why is this stuff so expensive? 330ml, a couple of mouthfuls, for over two quid a can. Is this one of those Hooray Henry beers?



It's brewed in America, and of the modern style using a lot of hops (ie expensive). £1.20 is a very reasonable price for it.

There was a £1.20 reduced to clear shelf edge label for these cans in the Exeter High Street store this Monday. So it seems like it could be a deal in all stores with stock.

Banned

lazyfatboy

It's brewed in America, and of the modern style using a lot of hops (ie … It's brewed in America, and of the modern style using a lot of hops (ie expensive). £1.20 is a very reasonable price for it.


Not sure how the hops can make it so expensive. Hops are one of the ingredients in most beers, at a greater or lesser amount. But they cost very little in the overall brewing process compared to the other ingredients. Marketing is the biggest profit provider, and looks like there is a lot of marketing profit on this item. Hooray Henry beer methinks.

Original Poster

Zontes

Not sure how the hops can make it so expensive. Hops are one of the … Not sure how the hops can make it so expensive. Hops are one of the ingredients in most beers, at a greater or lesser amount. But they cost very little in the overall brewing process compared to the other ingredients. Marketing is the biggest profit provider, and looks like there is a lot of marketing profit on this item. Hooray Henry beer methinks.



I hear some people pay over a fiver for a bottle of squashed grapes!

Zontes

Not sure how the hops can make it so expensive. Hops are one of the … Not sure how the hops can make it so expensive. Hops are one of the ingredients in most beers, at a greater or lesser amount. But they cost very little in the overall brewing process compared to the other ingredients. Marketing is the biggest profit provider, and looks like there is a lot of marketing profit on this item. Hooray Henry beer methinks.



You're more of a tramps beer - Tennants Super then?

Banned

Bubba.Ho-Tep

I hear some people pay over a fiver for a bottle of squashed grapes!


Thanks for your considered response! WTF?

Banned

Bilbo1968

You're more of a tramps beer - Tennants Super then?


No I prefer Tennent's. Eejit alert. GTF.

Great beer this.

I was in an M&S the other day and didn't realise what a good selection they have nowadays.

Zontes

Not sure how the hops can make it so expensive. Hops are one of the … Not sure how the hops can make it so expensive. Hops are one of the ingredients in most beers, at a greater or lesser amount. But they cost very little in the overall brewing process compared to the other ingredients. Marketing is the biggest profit provider, and looks like there is a lot of marketing profit on this item. Hooray Henry beer methinks.



Unfortunately you have provided a rather misinformed comment.

Whilst you are correct in saying that there are other ingredients and marketing costs, the hops make up the majority of the beers profile in a beer such as this. As a brewer myself I will pay anywhere between £6 - £20 for the hops in a 40 pint batch for an IPA, Golden, Pale style beer. Most of these beers aren't even marketed in the way that Fosters or Coors might.

You also have to bare in mind that people are demanding more from beer at the moment. If you drink regular lager, these beers use very small quantities of hops that don't really add much to taste. For example, you should be able to ascertain floral notes from any beer, but I struggle to do this with commercial lager. English bitters also tend to use noble hops, which are very easy to come by, mass produced and cheap.

Don't discredit the price of the hops.

Regardless, I would rather pay for something with taste than some non descrip lager/ale with no backbone.
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