FREE EBOOK - How to Self Promote without Being a Jerk
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FREE EBOOK - How to Self Promote without Being a Jerk

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Found 31st Jan 2014
Found on LinkedIn article: linkedin.com/tod…lnk

Bruce Kasanoff -
Six months ago, I asked readers, "Is it possible to genuinely be interested in the needs of others, and still promote yourself?" That article generated so much interest that I decided the subject deserved more than 450 words, and I wrote a short book that came out three days ago.

The title of the book is - you guessed it - How to Self-Promote without Being a Jerk.

But let me step back for a minute and share my perspective that most self-promotion is more destructive than productive. Blab about yourself day after day and you'll soon convince others that you are a self-obsessed blowhard. Tweet only about yourself and you'll end up with 137 followers (apologies to anyone who actually has 137 followers.)

Still, we all face a dilemma. Most of us live and work in free market economies based on the principles of supply and demand. If no one knows about your strengths, you won't be in demand. It's painfully hard to earn a living when no one knows who you are or what you are capable of doing. So everyone needs to engage in some amount of self-promotion, even if it is to accurately state your accomplishments on a resume and in cover letters.

My solution starts with this sentence: be generous and expert, trustworthy and clear, open-minded and adaptable, persistent and present.

Notice I didn't say anything about stuffing your press releases with keywords or airbrushing your photos so you look younger/older/thinner/wiser. That's superficial stuff compared to who you are and how you treat others. Effective self-promotion revolves around being an honorable human being who genuinely wants to help others.

Time to stop telling. Let me show you...

This link will allow you to download a free PDF copy of my book. Even though the book costs $9.99 on Amazon, you can read the entire book for free.

1 Comment

obviously it didn't work for him
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