I know this stuff is pretty popular and is now back at £13. I think it went back up a little after Christmas, so thought I'd share.
£16.50 in Sainsbury's / £14 in Tesco / £14 in Morrisons

Gordon's Premium Pink Distilled Gin balances the refreshing taste of Gordon's with the sweetness of raspberries, strawberries and redcurrant. Inspired by Gordon's original 1880 pink gin recipe. Refreshing Gordon's taste balanced with sweetness of raspberries and strawberries with the tang of redcurrant. Mix Gordon's Premium Pink with tonic in a large wine glass, garnish with fresh strawberries. Gordon's Premium Pink Distilled Gin gives a sweet twist to the distinctive Gordon's gin flavour. A sweeter way to enjoy a gin and tonic.
£16.50 in Sainsbury's / £14 in Tesco / £14 in Morrisons

Gordon's Premium Pink Distilled Gin balances the refreshing taste of Gordon's with the sweetness of raspberries, strawberries and redcurrant. Inspired by Gordon's original 1880 pink gin recipe. Refreshing Gordon's taste balanced with sweetness of raspberries and strawberries with the tang of redcurrant. Mix Gordon's Premium Pink with tonic in a large wine glass, garnish with fresh strawberries. Gordon's Premium Pink Distilled Gin gives a sweet twist to the distinctive Gordon's gin flavour. A sweeter way to enjoy a gin and tonic.
Not tried either myself, I am more of a whisky guy, but both seem really popular
But our lass loves the stuff. And to be honest its a nice change.