All Baby Needs web site are selling this at £17.95. Mothercare will pricematch & take off an extra 20% of the difference in price bringing it down to £17.15. (They are selling it for £21.95). This is a great price for a brilliant product with super reviews. A small price to pay in order to keep your toddler or child in bed for longer in the morning. Just imagine them getting up at say 7.30am instead of 5.30am! Free delivery too!