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Couldn't find this posted anywhere but it is free to play and has been for a few months now. Heads up!
Guild Wars 2 Official UK pricing £8.74 (or $10.00 try using VPN) standard and deluxe edition £12.74 (or $15.00 VPN) 75% off from 4pm Saturday 24th for 40 hours
£17.49 for the Digital Heroic Edition and £24.99 for the Digital Deluxe Edition. Link to free trial: https://register.guildwars2.com/trial/
Seems to be 1/2 price again. "Heroic Edition" - £17.49, "Digitial Delux" - £24.99 Major "Features Pack" coming on the 9th Sept. Worth getting till the WoW expansion comes out
Great game, play it how you want and if you feel like you are grinding, you're doing it wrong :)