We stoke ten-foot blazes, rake red-hot coals and char our hand-raised barrels to craft every drop of Jack Daniel's Old No.7 Tennessee whiskey. But that's only the beginning. Because it's then that we expertly blend it with fiery hot cinnamon liqueur to create Jack Daniel's Tennessee Fire. The result is an exceptionally smooth flavour with a delicious finish. And that's why we like to say it takes fire to make Jack and Jack to make fire.