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Levi Roots Rasta Pasta Only £1.00 @ Morrisons
Levi Roots Rasta Pasta Only £1.00 @ Morrisons

Levi Roots Rasta Pasta Only £1.00 @ Morrisons

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Entrepreneur Levi Roots is expanding his portfolio of cooking sauces this summer with the launch of an innovative ambient sauce that is excellent with pasta – Rasta Pasta.

A lightly spiced, Caribbean inspired sauce with sun ripened tomatoes, pineapple and guava mixed with a selection of herbs, Rasta Pasta aims to bring all the Caribbean flavour of Levi’s famous Reggae Reggae Sauce to pasta consumers.

Commenting on the launch, AB World Foods Marketing Manager Shah Khan says: “Ambient Italian sauce is a very robust category that’s currently worth £359.8m and is increasing year on year. However, growth in the category has slowed over recent years as consumers, particularly regular pasta eaters, are increasingly viewing Italian ranges as ‘samey, bland and boring ’.

“Working with Levi we are continually looking to introduce innovative and exciting new products to develop the Levi Roots brand. During consumer testing we observed a strong and immediate emotional connection with Levi and Rasta Pasta . Consumers welcomed Rasta Pasta as a flavoursome new addition bringing a different experience to the pasta sauce category, making everyday meals more interesting.”

3 Comments

Banned

If it's only just been released how are we to know if this is a good price?

TBH this Levi Roots stuff is on permanent discount in Tesco so it seems.

A complete waste of money.
Make your own or before you know it these companies will be spoon feeding you slop.

Freezing for me

Original Poster

Wilmavein

If it's only just been released how are we to know if this is a good … If it's only just been released how are we to know if this is a good price?TBH this Levi Roots stuff is on permanent discount in Tesco so it seems.


It said the price will be £1.89 after the offer runs out....
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