LG 55eg910 55" 1080p 3D Oled TV £1199.00 @ Selfridges.com

Cons: Not 4k so no HDR 10/12 or Dolby Vision - if you want/need 4k, this isn't for you.

Pros: Blacks - are black and not grey
Everything looks better than compared to LCD/LED.

Great viewing angles!

Fed with decent source material, this set is simply unbeatable.

Probably the best non 4k set you can currently buy.

PERFECT BLACK
Lights out blackout.
Thanks to the self-lighting pixels, which are unique to LG OLED TV, you get infinite contrast, delivering the deepest and darks blacks possible today. Lightsout.

ULTRA SURROUND
Immersive multi-channel sound effect.
Complete your viewing experience with ULTRA Surround. This multi-channel sound effect will immerse you with the most realistic audio yet from seven virtual channels.

webOS
Making TV Simple Again.
LG's award winning Smart TV webOS platform revolutionises the way you watch and experience entertainment on your TV. Free from the complexities of advanced technology, you can now enjoy Smart TV the way it is supposed to be, simple and intuitive, bringing together some of the best catch-up TV, movies, sport and music services. Whatever you wish to watch, find, launch, or play, you can do it easily with webOS, the efficient and user-friendly Smart TV designed with you in mind.

ABSOLUTE MOTION CLARITY
1000x faster. 1000x clearer.
With a response speed of over one thousand times faster than LED, OLED allows you to appreciate fast moving scenes like sports or action movies free from blur.

LIFE-LIKE COLOUR
Colour captured like never before.
With its unique self-lighting pixels, only OLED technology creates true-to-life colours which deliver a vibrant viewing experience.

PERFECT VIEWING ANGLE
The perfect display. From all angles.
Enjoy the widest viewing angles with no loss of contrast or distortion of colour with LG OLED TV, the perfect display all-round.

LAUNCHER
Simply click on the Home button to access the launcher menu at the bottom of the screen and switch between channels, recently accessed programmes, apps and connected devices without interrupting what you are watching.

LG CONTENT STORE
Your search for new and exciting entertainment is over. Find everything you want to watch in the LG Content Store, the one-stop-shop for TV programs, On-Demand Movies, 3D content, apps and more.

FUN SETUP
Let the fun and lovable BeanBird guide you through your setup process. BeanBird delivers stress free personal assistance that’s easy and fun. And simply adjust your settings through Quick Setting anytime.