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LG 55SM9010PLA 55" Smart 4K Ultra HD HDR LED TV with Google Assistant £724.99 Currys PC World
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LG 55SM9010PLA 55" Smart 4K Ultra HD HDR LED TV with Google Assistant £724.99 Currys PC World

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Posted 10th Apr

This deal is expired. Here are some options that might interest you:

Our experts have some serious techsperience, and they think you'll love this LG 55SM9010PLA 55" Smart 4K Ultra HD HDR LED TV with Google Assistant. Feel like you're part of the action with stunning visuals on the Nano Cell Display, and brilliant sound from Dolby Vision & Atmos.

Unbelievable detail

See your favourite dramas and movies in jaw-dropping detail, with the LG 55SM9010PLA 55" Smart 4K Ultra HD HDR LED TV. With its IPS 4K NanoCell display, you'll see the deepest blacks and richest colours for images that leap off the screen.

Even on movie marathon nights, you won't need to bunch up on the sofa. You'll get the same incredible picture wherever you sit, so grab the popcorn, dim the lights and relax.

Gorgeous clarity

The LG 55SM9010 is powered by the 2nd generation Alpha 7 processor. It cleverly analyses every image on screen, adjusting the contrast and reducing graininess for a stunning picture.

And for the ultimate blockbuster experience, the LG SM9010 supports several HDR formats including Dolby Vision and HLG. That means you'll get a huge spectrum of colour, making dimly lit dialogue scenes just as clear as explosive battle sequences.

Talk to your TV

No more endless navigation. With LG's Magic Remote and ThinQ AI, you can access the channel or show you want with your voice.

And it's not just your entertainment hub. With Google Assistant, it's a hub for your smart home too. Control your lights, heating and other devices just as easily as changing the channel. You can even get a breakdown of the day's news and weather info, or link it to your Google Calendar and find out about your scheduled meetings.

Soaring sound

A great picture deserves great sound, and with Dolby Atmos you'll feel even closer to the action. Reimagining your movie audio as a 3D experience, you'll hear aeroplanes as if they're overhead, and dialogue as if you're in on the conversation.

Bundles of content

There's always something to watch on the LG SM9010. From the box sets everyone's watching on Netflix, to the latest viral videos on YouTube, you'll never run out of content.

You can even access shows straight from the TV guide with Freeview Play. Simply scroll back up to seven days and catch that soap you missed.
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12 Comments
Or £749 at Richersounds.
seanoakey10/04/2020 08:03

Or £749 at Richersounds.



Looking to buy this TV today since I can’t really find anything with similar specs and need a new TV during quarantine. Any reason to go with RS for £25 more. Genuinely curious
6 years guarantee and from what I’ve been reading on here there great to deal with if there’s ever a problem. I’m also looking at this tv but 65” and it would be great to hear from anyone who owns one.
seanoakey10/04/2020 08:17

6 years guarantee and from what I’ve been reading on here there great to d …6 years guarantee and from what I’ve been reading on here there great to deal with if there’s ever a problem. I’m also looking at this tv but 65” and it would be great to hear from anyone who owns one.


The 6 years guarantee is bigger advantage when looking at LG's lower end TV's than it is this as it has 5 year one. Easy to imagine their customer care beating Curry's though. And given guarantees similar more chance they'll price match. Certainly worth a go
My usual question (as I still haven't committed to a TV!): how does this compare to the Samsung Q70?
Use code tv20 to get an extra £20 off from richer sounds.
bullet9t910/04/2020 08:07

Looking to buy this TV today since I can’t really find anything with s …Looking to buy this TV today since I can’t really find anything with similar specs and need a new TV during quarantine. Any reason to go with RS for £25 more. Genuinely curious


Here a review of the LG 9 series google.com/amp…amp
If you're interested, RTINGS have tested the 55" SM9000 and have results here. RTINGS SM9000 test The main problem with this set is poor local area dimming, which will produce unsatisfactory performance watching darker scenes in low-light situations. It has better viewing angles than some alternatives, but lower black level performance to start with.

You can use their website to compare some alternatives but being a Canadian site, model numbers are not always compatible.

This £7/800 range is tricky. Is it possible to stretch your budget to around the £1000 mark and get a low end OLED instead?
89quidyoucantgowrong10/04/2020 10:41

If you're interested, RTINGS have tested the 55" SM9000 and have results …If you're interested, RTINGS have tested the 55" SM9000 and have results here. RTINGS SM9000 test The main problem with this set is poor local area dimming, which will produce unsatisfactory performance watching darker scenes in low-light situations. It has better viewing angles than some alternatives, but lower black level performance to start with.You can use their website to compare some alternatives but being a Canadian site, model numbers are not always compatible.This £7/800 range is tricky. Is it possible to stretch your budget to around the £1000 mark and get a low end OLED instead?


Thank you for the information. Unfortunately OLED is a no for me. Since screen burn is very likely in my household as the kids would leave the same channel on for hours etc. I was looking at the Samsung Q85r but was hoping the price was around the £800 price mark. I’m fine with increasing the budget. But ideally preferred below the £900 mark. TV will mainly be used to watch Disney Plus, Netflix and SKy digital (none Q box)
Richer sounds have lowered their price with discount. Final price £674

hotukdeals.com/dea…d=7
bullet9t910/04/2020 10:53

Thank you for the information. Unfortunately OLED is a no for me. Since …Thank you for the information. Unfortunately OLED is a no for me. Since screen burn is very likely in my household as the kids would leave the same channel on for hours etc. I was looking at the Samsung Q85r but was hoping the price was around the £800 price mark. I’m fine with increasing the budget. But ideally preferred below the £900 mark. TV will mainly be used to watch Disney Plus, Netflix and SKy digital (none Q box)



If viewing angles aren't an issue in your setting, it's definitely worth taking a look at Samsung's QLED models in their lower price ranges. Use the RTINGS test data to compare a screen's potential for producing a good picture and consider if your primary viewing is on-axis or off, in low light or daylight. RTINGS has a facility to pitch one TV against another, which is useful. I'm pretty keen on using technical data to compare sets because just looking at a set in a shop (not that you can right now, except in Costco) isn't a fair test of a screen's potential.

John Lewis have the QE55Q80R for £899 with 5 year warranty. Look how much better the specs are compared to the LG 55SM9000 on RTINGS QE55Q80R vs 55SM9000 granted, it's a LOT more money, but the panel brightness potential and contrast differences are staggering.

edit, and Currys have the Q80 for £859 if you don't mind buying there instead of RS or JL.
Edited by: "89quidyoucantgowrong" 10th Apr
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