LG OLED 55 B7V Superfi £1499 5 Year Warranty £1499 @ Superfi
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LG OLED 55 B7V Superfi £1499 5 Year Warranty £1499 @ Superfi

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Found 5th Feb
Cheapest around at the moment. Might be good for a price match with a few other retailers
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Drakedisplays.com have it for £1499.99. use coupon codes sale100, sale50 and sale20 brings it down to £1329.99.

Richersounds were price beating them to £1309.99 but seems they have stopped doing it as of this afternoon!
Edited by: "superal" 5th Feb
38 Comments
Isn't this standard price?
loki_likei1 m ago

Isn't this standard price?


£1799 John Lewis/AO/Richer Sounds.

Can be cheaper at less well known retailers some without 5 year warranty
I just watch freeview hd channels so is this no better picture than Samsung MU7000
LOUGHBORO.GUY5 m ago

I just watch freeview hd channels so is this no better picture than …I just watch freeview hd channels so is this no better picture than Samsung MU7000



Richersounds May offer 6 years guarantee. Worth a check as they do on prime tvs. Not on reduced lines. Price match too and better service. I worked there. Bend over for customers.
wildswan22 m ago

£1799 John Lewis/AO/Richer Sounds.Can be cheaper at less well known …£1799 John Lewis/AO/Richer Sounds.Can be cheaper at less well known retailers some without 5 year warranty


This price also seems to also include a free 5 year guarantee as well
Got this for the same price at curry’s last week, it was £1,799 last Wednesday, but I got it price matched in store with JL for £1,499, maybe should have just gone for JL anyway for warranty, but I’m impatient and wanted it that day.
Drakedisplays.com have it for £1499.99. use coupon codes sale100, sale50 and sale20 brings it down to £1329.99.

Richersounds were price beating them to £1309.99 but seems they have stopped doing it as of this afternoon!
Edited by: "superal" 5th Feb
superal1 h, 9 m ago

Drakedisplay.com have it for £1499.99. use coupon codes sale100, sale50 …Drakedisplay.com have it for £1499.99. use coupon codes sale100, sale50 and sale20 brings it down to £1329.99.Richersounds were price beating them to £1309.99 but seems they have stopped doing it as of this afternoon!


Ignore my other comment, the link should be Drakedisplays.com (picked it up from your previous posts) - Thanks for the heads up and the discount codes.

Are you sure this is the right company / link? They seem to be an advertising / merchandising company who help promote brands and products rather than sell them to the public.
Edited by: "MJR" 5th Feb
yes sorry edited
superal4 h, 9 m ago

Drakedisplays.com have it for £1499.99. use coupon codes sale100, sale50 …Drakedisplays.com have it for £1499.99. use coupon codes sale100, sale50 and sale20 brings it down to £1329.99.Richersounds were price beating them to £1309.99 but seems they have stopped doing it as of this afternoon!



How did you find out about this? Do you know much about the company? Never heard of them before and it's a lot to spend with a company you've never heard of

Do you think they would actually honour the order anyway stacking all 3 codes?

Edit: Just done a search for reviews on the company and they've 3 out of 4 reviews since yesterday gave them one star, two of which stating it's a scam company. The oldest of the 36 reviews listed is only 43 days old too.
trustedsite.com/sit…r=0
Edited by: "DontRun" 5th Feb
DontRun23 m ago

How did you find out about this? Do you know much about the company? Never …How did you find out about this? Do you know much about the company? Never heard of them before and it's a lot to spend with a company you've never heard ofDo you think they would actually honour the order anyway stacking all 3 codes?Edit: Just done a search for reviews on the company and they've 3 out of 4 reviews since yesterday gave them one star, two of which stating it's a scam company. The oldest of the 36 reviews listed is only 43 days old too.https://www.trustedsite.com/site/drakedisplays.com/?sb=1&filter=0


Came across it looking for a good price. Had never heard of them and it is a new site but richersounds have been price beating them for the last few days so it was handy for that reason only.
superal7 m ago

Came across it looking for a good price. Had never heard of them and it is …Came across it looking for a good price. Had never heard of them and it is a new site but richersounds have been price beating them for the last few days so it was handy for that reason only.


Did you get them to price match it yourself? Seems odd that they would price match (and even beat) such an unknown company stacking 3 separate codes, especially as they have raised their own price to £1799 (as most other retailers have)
DontRun8 m ago

Did you get them to price match it yourself? Seems odd that they would …Did you get them to price match it yourself? Seems odd that they would price match (and even beat) such an unknown company stacking 3 separate codes, especially as they have raised their own price to £1799 (as most other retailers have)


Couple of people on avforums got it for that price this morning. A whole bunch of people on there and here got the 65" for £2209.99 last week matching drakes.
Edited by: "superal" 5th Feb
superal32 m ago

Couple of people on avforums got it for that price this morning. A whole …Couple of people on avforums got it for that price this morning. A whole bunch of people on there and here got the 65" for £2209.99 last week matching drakes.


Wow, wish I’d known about this sooner! Do you think there’s any point in trying to get Richer Sounds to price match still or have they stopped matching Drakes in all stores?
Edited by: "DontRun" 5th Feb
DontRun9 h, 13 m ago

Wow, wish I’d known about this sooner! Do you think there’s any point in tr …Wow, wish I’d known about this sooner! Do you think there’s any point in trying to get Richer Sounds to price match still or have they stopped matching Drakes in all stores?


At the end of the day there is no harm in trying! Sometimes it just comes down to who you talk to.
Now the XE90 range of Tv's have been discounted I think there's only a small amount of people that overall would benefit from OLED at the same price point.

If the majority of what you watch is dark films in a darkened room of 4k nature, sure, OLED will benefit.

For those wanting proper HDR as per this TV and those of higher end LCD, the XE90/93 with proper dimming will give you many advantages, such as no image retention and IMO contrasts that are equivalent to OLED (brighter whites in favour of truly per pixel black, some halo to be expected on LCD).

Just my 2p, but if you watch a lot of channels or play games with HUDS you WILL experience image retention and burn in on OLED, nature of the beast.
LOUGHBORO.GUY16 h, 54 m ago

I just watch freeview hd channels so is this no better picture than …I just watch freeview hd channels so is this no better picture than Samsung MU7000


That's pretty much what I watch on my OLED C6. I find the colour to be way superior to that of an LCD. On MOTD2 on Sunday night those blues of the studio are amazingly deep.
The old raise price then bring back to standard price...

how is this even being posted as a deal?
The_Hoff1 h, 7 m ago

Now the XE90 range of Tv's have been discounted I think there's only a …Now the XE90 range of Tv's have been discounted I think there's only a small amount of people that overall would benefit from OLED at the same price point.If the majority of what you watch is dark films in a darkened room of 4k nature, sure, OLED will benefit.For those wanting proper HDR as per this TV and those of higher end LCD, the XE90/93 with proper dimming will give you many advantages, such as no image retention and IMO contrasts that are equivalent to OLED (brighter whites in favour of truly per pixel black, some halo to be expected on LCD).Just my 2p, but if you watch a lot of channels or play games with HUDS you WILL experience image retention and burn in on OLED, nature of the beast.


I have to disagree Hoff. There seems to be this misconception that OLED only really shines with dark scenes or blacks and you only see the benefit with a poorly lit room. I watch everything in a bright room and never have issues with my C6 not being bright enough. I'd say the majority of people should pick the OLED based on better colour, contrast, viewing angles, LG smart TV platform. On normal TV viewing or things like a football match where a logo can be present for the entire game, I've never had issues with Image retention. It's only the hardcore gamers that face the IR risk.

The LCDs can go brighter but this always comes at the expense of the darker colours and makes it difficult to sleep, (As I found when I owned one for a week.)
Masteryates40 m ago

I have to disagree Hoff. There seems to be this misconception that OLED …I have to disagree Hoff. There seems to be this misconception that OLED only really shines with dark scenes or blacks and you only see the benefit with a poorly lit room. I watch everything in a bright room and never have issues with my C6 not being bright enough. I'd say the majority of people should pick the OLED based on better colour, contrast, viewing angles, LG smart TV platform. On normal TV viewing or things like a football match where a logo can be present for the entire game, I've never had issues with Image retention. It's only the hardcore gamers that face the IR risk. The LCDs can go brighter but this always comes at the expense of the darker colours and makes it difficult to sleep, (As I found when I owned one for a week.)


You're not actually disagreeing.

I didn't state that OLED was poor, nor did I state it could only be watched in a darkened room. What I actually said, was if your viewing habits are watching TV in a dark room and the media is dark (e.g Sci-Fi) the OLED will of course shine.

The point I was making is that for the majority of people, they're better off with a quality LCD (XE90/93, Q7F) over a competing OLED, given the deeper discounts. In the case of the Sony XE90 you're saving £450 in the case of this deal, based on today's pricing.

The XE90 is significantly better than the MU6000/7000-MU8000/9000 TV's listed on here commonly, if HDR and accurate colour reproduction is important. Unless you see them side by side using your media and using your settings you're open to being hoodwinked by shop demo settings and poor calibration I.E brighter colours doesn't make something better... it's about accuracy.

Each has it merits, but suggesting there's no IR problem is false, it's as much as a character trait of OLED as deep blacks are. Search Avforums or Google and you'll see many examples of sports tickers, channel logos and game HUDS.

rtings.com/tv/…led
Edited by: "The_Hoff" 6th Feb
The_Hoff39 m ago

You're not actually disagreeing. I didn't state that OLED was poor, nor …You're not actually disagreeing. I didn't state that OLED was poor, nor did I state it could only be watched in a darkened room. What I actually said, was if your viewing habits are watching TV in a dark room and the media is dark (e.g Sci-Fi) the OLED will of course shine.The point I was making is that for the majority of people, they're better off with a quality LCD (XE90/93, Q7F) over a competing OLED, given the deeper discounts. In the case of the Sony XE90 you're saving £450 in the case of this deal, based on today's pricing.The XE90 is significantly better than the MU6000/7000-MU8000/9000 TV's listed on here commonly, if HDR and accurate colour reproduction is important. Unless you see them side by side using your media and using your settings you're open to being hoodwinked by shop demo settings and poor calibration I.E brighter colours doesn't make something better... it's about accuracy.Each has it merits, but suggesting there's no IR problem is false, it's as much as a character trait of OLED as deep blacks are. Search Avforums or Google and you'll see many examples of sports tickers, channel logos and game HUDS.https://www.rtings.com/tv/learn/permanent-image-retention-burn-in-lcd-oled


Ok Hoff, we will have to agree to disagree here. I'm just saying that if the OLED and LCD are the same price, its OLED all the way, unless your a gamer.

Some people have managed to burn in there OLED, I'm not denying that. However, how come Samsung, Apple, Google, One Plus etc. are producing products with OLED screens and constantly static images that are much worse than those on a TV, i.e. mobile phones. Surely they must use LCD to avoid the risk? I have a Nokia N86 in front of me with an OLED screen that has no burn in after 9 years. No issues on my Samsung Tab S2 or One Plus 3 either. I'm not sure how, but my cousin has managed burn in on an LCD. My point being that its all a panel lottery and how you treat your panel. If your a hardcore gamer and worried about burn in, go LCD. For the majority however, a score graphic on a football match isn't an issue on OLED.

You can search Google for any fault with any TV and get lots of results. What the results don't include are the majority of users that didn't suffer the issue you searched for.
The price gone up to 1799£
Masteryates48 m ago

Ok Hoff, we will have to agree to disagree here. I'm just saying that if …Ok Hoff, we will have to agree to disagree here. I'm just saying that if the OLED and LCD are the same price, its OLED all the way, unless your a gamer. Some people have managed to burn in there OLED, I'm not denying that. However, how come Samsung, Apple, Google, One Plus etc. are producing products with OLED screens and constantly static images that are much worse than those on a TV, i.e. mobile phones. Surely they must use LCD to avoid the risk? I have a Nokia N86 in front of me with an OLED screen that has no burn in after 9 years. No issues on my Samsung Tab S2 or One Plus 3 either. I'm not sure how, but my cousin has managed burn in on an LCD. My point being that its all a panel lottery and how you treat your panel. If your a hardcore gamer and worried about burn in, go LCD. For the majority however, a score graphic on a football match isn't an issue on OLED. You can search Google for any fault with any TV and get lots of results. What the results don't include are the majority of users that didn't suffer the issue you searched for.


Read the article I posted. Retention and Burn are completely separate issues.

RE the phones you speak of, if you run your phone at max brightness and watch it for hours, as you would a TV over an extended period you will chemically degrade your screen, just like your TV. That's also the reason OLED won't hit the same brightness as LED, it's outside of spec.

As per the link (they've tested it, for hundreds of hours and are extremely well regarded) the results are there to be seen. It's not a matter of debate, your viewing habits will determine the outcomes.

£1499 versus £1079 for an XE90 at 55", value for money is without question on the side of the Sony. I wouldn't recommend this generation if OLED, though I am interested in what Philips can do this year with the the range of OLED Ambilight, made by Philips EU.
The_Hoff1 h, 8 m ago

Read the article I posted. Retention and Burn are completely separate …Read the article I posted. Retention and Burn are completely separate issues.RE the phones you speak of, if you run your phone at max brightness and watch it for hours, as you would a TV over an extended period you will chemically degrade your screen, just like your TV. That's also the reason OLED won't hit the same brightness as LED, it's outside of spec. As per the link (they've tested it, for hundreds of hours and are extremely well regarded) the results are there to be seen. It's not a matter of debate, your viewing habits will determine the outcomes.£1499 versus £1079 for an XE90 at 55", value for money is without question on the side of the Sony. I wouldn't recommend this generation if OLED, though I am interested in what Philips can do this year with the the range of OLED Ambilight, made by Philips EU.


I know there is a difference between retention and Burn Hoff, (I owned 2 plasmas.)

Agreed that phones aren't at maximum brightness much of the time, but TV's are not also having a permanent graphic all of the time. As nearly all shows have so many adverts these days, even static logos are cleaned up by 3 minutes of adverts every 20 minutes or so. The exception to this are gamers who should buy LCD.

Many of us OLED owners come from Plasma as we couldn't live with the LCD issues no matter how cheap they were. As far as I can see, those LCD issues still affect them today, viewing angles, motion issues, backlight light bleed, blooming, poor black levels etc.

You may mention an article looking at how LCD's are less prone to screen burn than OLED, but there are more articles out there that compare LCD to OLED and say OLED is the winner.
These sets definatly have yo-yo prices. I think nobody should buy them and see what happens. 🤔
Just rang Richer Sounds to see if they would price match drakedisplays.com, he said that the won't as they found out yesterday they don't meet their terms as it's grey import stock and not UK based.
Edited by: "DontRun" 6th Feb
ChrisDavies-e3341.305235th Feb

Richersounds May offer 6 years guarantee. Worth a check as they do on …Richersounds May offer 6 years guarantee. Worth a check as they do on prime tvs. Not on reduced lines. Price match too and better service. I worked there. Bend over for customers.


They don’t care about customers anymore. No point wasting your time talking RS
Hmm, Currys are offering £200 cashback off LG OLEDs... but wait... they’ve just increased the price by £200...
I had this priced matched for £1310 yesterday with a 6 year warranty from Richer Sounds. Phoned them and gave drakedisplays.com website & voucher codes & picked it up the next day. Easy Peasy....33222842-w5yau.jpg
CaptainSlog8th Feb

Hmm, Currys are offering £200 cashback off LG OLEDs... but wait... they’ve …Hmm, Currys are offering £200 cashback off LG OLEDs... but wait... they’ve just increased the price by £200...(annoyed)


Cashback if you purchase broadband or something
mrsilky6652 m ago

I had this priced matched for £1310 yesterday with a 6 year warranty from …I had this priced matched for £1310 yesterday with a 6 year warranty from Richer Sounds. Phoned them and gave drakedisplays.com website & voucher codes & picked it up the next day. Easy Peasy....[Image]


Thats good.. i tried to get it price matched with drakedisplays and was sent this email. I may phone my local store to ask in person though.
Richer sounds reply -
Thanks for your email. I’m afraid that we can not price beat Drakes Displays as we have had confirmation that these are not authorised LG stockists.

The best price I can currently offer on the OLED55B7 is £1650 including the 6 year guarantee and delivery.
mrsilky668th Feb

I had this priced matched for £1310 yesterday with a 6 year warranty from …I had this priced matched for £1310 yesterday with a 6 year warranty from Richer Sounds. Phoned them and gave drakedisplays.com website & voucher codes & picked it up the next day. Easy Peasy....[Image]



What department did you go through to? I rang up on Tuesday and went through to Sales (option 1) and was told they would not price matchDrake Displays as they had found out the day before (Monday) that they were not an Authorised UK seller and it was grey import stock.

Although it does say on Drake Displays website that they ARE an Authorised UK seller and it comes with a 5 year warranty.

EDIT: **WARNING** DRAKE DISPLAYS ARE A FRAUDULANT COMPANY AND WILL TRY AND TRICK YOU INTO PAYING BANK TRANSFER THEN TAKE YOUR MONEY, THEN MAKE EXCUSES ABOUT REASONS FOR YOUR TV BEING DELAYED (SUCH AS IT BEING DAMAGED IN TRANSIT). THEY WERE PREVIOUSLY TRADING AS SAVI AV.COM
Edited by: "DontRun" 15th Feb
DontRun59 m ago

What department did you go through to? I rang up on Tuesday and went …What department did you go through to? I rang up on Tuesday and went through to Sales (option 1) and was told they would not price matchDrake Displays as they had found out the day before (Monday) that they were not an Authorised UK seller and it was grey import stock.Although it does say on Drake Displays website that they ARE an Authorised UK seller and it comes with a 5 year warranty.


I called there telesales & he checked the website after I gave him the voucher codes. He said no problem and I couldn't have placed my order for £1310 over the phone. I wanted it quicker than 4/5 working days so I call Edinburgh store & they did the same checks & I paid. No quarms or quibbles at all. 6byear warranty too.
I called my local store first thing this morning and they agreed to price match drake displays at £1329.99... awesome I reserved the TV and agreed to collect in the morning.
Two hours later..... Richer Sounds just called back and said they are unable to honour the price match drake displays are not auth dealer of LG! Damn!!!
WOW I was lucky just too get my order in then before they pulled thr plug.
mrsilky661 h, 5 m ago

I called there telesales & he checked the website after I gave him the …I called there telesales & he checked the website after I gave him the voucher codes. He said no problem and I couldn't have placed my order for £1310 over the phone. I wanted it quicker than 4/5 working days so I call Edinburgh store & they did the same checks & I paid. No quarms or quibbles at all. 6byear warranty too.


Just noticed on the receipt you posteed that it wasn't actually yesterday (Wednesday) that you purchased it, it was 5th Feb (Monday), which is when they were still price matching Drake Displays (they stopped price matching them as of the afternoon of the 5th)
All - avoid drakedisplays.com, they seem to be fraudulent. Communication stops when you order a TV and you won't see it delivered. I made this mistake and reported them to police and my bank. Now trying to get my money back. Seems to be the same company as this one: nz.trustpilot.com/rev…com
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