The BX features LG’s supremely innovative OLED technology, for outstanding picture quality so you can enjoy your favourite films and sport like never before. Dolby Atmos sound unites with Dolby Vision HDR for a stunningly cinematic experience. Use LG’s award-winning webOS smart platform to stream shows from such apps as Netflix*, and navigate with the intuitive Magic Remote. And you can interact by voice with this Thinq AI TV via the remote, with both the Google Assistant and Alexa built in.
Impeccable 4K OLED Screen
Organic LED tech fuses with 4K resolution for superior contrast, colour and clarity. OLED pixels are self-lighting, meaning that they can switch on-and-off individually, for the deepest blacks, super-bright whites, natural colours and accurate detail. This revolutionary technology has been mastered by LG for stunning picture quality, and from any angle.
Cinema HDR including Dolby Vision
HDR deepens your view and shows shades previously unseen in home entertainment. Expanding light, dark and every colour in between to extraordinary new levels, this model's picture gets closer to real life. LG's 4K Cinema HDR supports multiple HDR formats including Dolby Vision.
4K Ultra High Definition
This 55” screen has four times the number of pixels than 1080p Full HD TVs, delivering stunning realism, natural motion and incredible detail.
Outstanding Picture Quality: enjoy a picture of outstanding colour, infinite contrast and the sharpest detail.
Alpha 7 Gen 3 Processor: the third generation intelligent processor is optimised for a premium picture of exceptional brightness and clarity.
Dolby Atmos Sound: immersive Dolby Atmos places sound within three dimensions for an enveloping soundscape, with you at the centre. Coupled with Dolby Vision HDR, it's a fully cinematic experience.
Thinq AI: bringing the intelligence and convenience of voice interaction to the living room, this Thinq AI TV can listen, think and respond to your questions.
AI Sound and AI Acoustic Tuning: optimises the sound depending on the content, and for the environment in which you’re watching.
Filmmaker Mode: displays films in the quality closest to the filmmaker’s intention.
Premium Gaming: a host of LG’s tech including G-Sync, Variable Refresh Rate and Auto Low Latency mode maximises synchronisation and smoothness to provide an optimal gaming experience.
webOS Smart Platform
LG’s award-winning webOS platform revolutionises how you experience your entertainment. With quick and easy content discovery and switching, there’s more entertainment available than ever before. You can stream from all the most popular services like Netflix, Apple TV+, Amazon Prime, and Disney+.* And with Sports Alert you can receive real-time alerts on your favourite sports while watching something else