Think this is the cheapest it’s been with 5/6 year warranty for a reputable retailer
Latest Alpha 9 Gen 3 processor for the most powerful picture processing
At the heart of this LG’s impressive picture quality is the powerful, new Alpha 9 Gen 3 processor. This controls the sound and vision for the smoothest, cleanest images and sparkling sound. Based on AI deep learning, the processor checks and corrects all aspects of the picture quality for the highest level of realism possible. It also handles upscaling to 4K – making Full HD 1080p look smoother and more detailed on your 4K TV than ever.
OLED for stunning picture realism
making the most of the powerful processing is the OLED panel with advanced Pixel Level Dimming. OLED remains one of the best options for class-leading picture quality. Unlike LED screens, OLED doesn't require backlighting, so the colour is consistent right across the screen, with greatly enhanced contrast levels.
AI Picture Pro – Face enhancing
With the a9 Gen 3 processor at its heart, this 55 inch LG TV is faster and smoother than ever. AI Picture Pro - Face Enhancing uses even more advanced AI facial recognition to identify faces within the image and then uses powerful processing to render them as realistically as possible. This helps give improved flesh tones that are much closer to how we see them in reality.