LG ZX | OLED77ZX9LA | 77 INCH | 8K SIGNATURE OLED TV
The most innovative technology in TV.
In contrast to LED TV technology that uses backlights, LG OLED screens pack self-lit pixels which means they work independently to emit their own light. This allows for perfect black levels, outstanding colours, infinite contrasts and the sharpest details which ultimately uncover all the details in darker scenes.
LG OLED POWERS REAL 8K
Real 8K adds extraordinary definition level to every film scene, as if you were right there inside the action. With over 100 million self-lighting subpixels, every single detail of LG OLED Real 8K TV is uncovered like never before on your cinematic -inch size screen.
AI 8K UPSCALING
SEE IT IN BRILLIANT 8K RESOLUTION
Using deep learning algorithms, LG OLED 8K transforms 2K or 4K content into the most life-like 8K picture by enhancing detail and definition. Enjoy much clearer text and images with reduced noise and enhanced sharpness.
BUILT-IN VIDEO DECODER
MORE 8K VIDEOS IN REAL 8K
With HEVC, AV1, and VP9 codec support, you can watch 8K YouTube videos as well as 8K videos from a USB storage device or streaming services.
Α9 GEN3 AI PROCESSOR 8K
THE MOST SPECTACULAR TV EXPERIENCE
With deep learning algorithms, the newest and most powerful LG's α9 Gen3 Processor 8K delivers the ultimate image and sound quality for the most exquisite viewing experience.
TV TAKES A LEAP FORWARD
Transform your TV into a central hub with the intelligent ThinQ AI. LG ThinQ allows simple command and control of your Home IoT ecosystem with natural voice recognition, there’s no remote needed. Also, with the Google Assistant and Amazon Alexa built-in, LG OLED TV makes life so much more convenient.
DOLBY VISION IQ & DOLBY ATMOS
ENJOY PROFESSIONALLY MASTERED VISUAL AND SOUND
Watch movies the way they should be – absolutely breathtaking. With Dolby Vision IQ, screen brightness, colour, and contrast are intelligently adjusted for content and lighting conditions. Dolby Atmos delivers three-dimensional immersive sound to make you feel as if you are right there inside the action
WATCH FILMS AS THE DIRECTOR INTENDED.
In addition to deep blacks, LG OLED TVs now feature the all-new FILMMAKER MODE™. This mode disables effects like motion smoothing, image sharpening and preserves the original vision of the director. It's easily activated through the TV menu, or by using the LG smart remote in-built voice control. We are proud that leading directors support this feature.
VRR, ALLM and eARC - Smoother gameplay for the win
A higher frame rate, VRR (Variable Refresh Rate), ALLM (Auto Low Latency Mode) and eARC (Enhanced Audio Return Channel) all meeting HDMI 2.1 specifications. These latest features allow fast-moving content in higher resolution and smooth, synchronized graphics. It's a more lifelike gaming experience. LG OLED 8K TVs have successfully completed testing at the HDMI Authorized Test Center in accordance with the HDMI Compliance Test Specification (2.1d)*.
Low Input Lag & Fast Response Time - Don't lag behind the competition
Dominate your way to victory with LG OLED TV. With a low input lag and fast 1ms response time, get ready to play in full-force with reduced blurring and added clarity.
A game scene, half on a LCD/LED TV with poor picture quality, and other half on a LG OLED TV with crisp, vivid picture quality
HGiG Profile - More immersive HDR gaming
HGiG delivers HDR gaming graphics best matched with theperformance levels of your TV. With LG OLED, play from a wide selection ofgames with the confidence in a TV that will show every game at its absolutebest