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Posted 15 March 2023

LG OLED77C14LB OLED HDR 4K Ultra HD Smart TV, 77 inch with Freeview Play/Freesat HD & Dolby Atmos, Black £2199 at John Lewis & Partners

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Joined in 2021

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5yr warrenty

Info added by @PD2K79


The C1 features LG's innovative OLED technology, with Dolby Vision IQ and Dolby Atmos sound, for a supremely cinematic experience. It's powered by the a9 Gen4 AI processor, producing an always-optimised 4K HDR picture. Use LG's award-winning webOS smart platform to stream shows from such apps as Netflix and Prime Video*, and you can interact by voice with both the Google Assistant and Alexa built in.

4K OLED Screen
The pixels of the Organic LED display are self-illuminating, adjusting independently, for true depth and colour gradation. This 4K OLED screen produces impeccably deep blacks, bright whites, and scintillating colour. This revolutionary technology has been mastered by LG for stunning picture quality, and from any angle.

4K UHD resolution with Dolby Vision HDR
This screen has four times the number of pixels than Full HD TVs, delivering stunning realism, natural motion and incredible detail. High Dynamic Range expands light, dark, and every colour in between for a picture that's closer to real life. This set supports multiple HDR formats including Dolby Vision.

a9 Gen4 AI processor 4K
LG's processor automatically detects and optimises both the picture and sound of what you're watching for a superior watching experience.

Outstanding cinema and sport on OLED
LG's OLED screen delivers an exceptional cinema experience. Diamond sharp picture quality, combined with the deepest black levels, presents films just as the director intended. And with uncompromised picture quality at any angle, it brings the thrill of the sporting spectacle into the home.

Dolby Vision IQ and Dolby Atmos sound
Together, Dolby Vision IQ and Dolby Atmos audio ensure even more immersive entertainment, providing supreme clarity, depth and excitement.

Outstanding gaming
Get the gaming edge with HDMI 2.1, G-Sync, Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR), High Frame Rate (HFR), and Game Optimiser options.

Eye comfort display
OLED provides safer and more comfortable viewing, thanks to flicker-free technology and certified low blue light levels.

webOS smart platform
LG's award-winning webOS platform revolutionises how you experience your entertainment. With quick and easy content discovery and switching, there's more entertainment available than ever before. You can stream from all the most popular services like Netflix, NOW TV, Prime Video, Disney+, Twitch, and more.

Voice control & smart compatibility
This TV has the Google Assistant and Alexa built in, so you can get answers to questions while you're watching TV, and control compatible smart home devices.

Freeview Play
Freeview Play combines catch-up TV, on-demand services and live television, so watching what you want, when you want, is now easier than ever. It's free from subscription and is compatible with existing broadband services too. Services such as BBC iPlayer, ITV Hub, All 4 and My5 are also available without having to open specific applications. This gives effortless scroll back so you never miss a second of your favourite shows.

Perfect partners
With TVs getting slimmer and built-in speakers getting smaller, choosing the right sound system is more important than ever. Soundbars enhance your TV's sound quality and add that extra audio punch to all your movies, games and TV programmes. More affordable and easier to set up than a full size speaker system, they don't compromise on quality either.

Review Overview

Most Recent Reviews

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John Lewis More details at John Lewis

Community Updates
Edited by a community support team member, 17 March 2023
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  1. jungleboy123's avatar
    worth 2 55" C1 tvs + decent subwoofer kit for this price
    Rod_SmithmPK's avatar
    Remember it's area!
  2. markal's avatar
    I'd love this TV, but this risk of burn in would spoil my enjoyment of it
    matt139's avatar
    JL provide burn in coverage for extra, way worth it.
  3. docma's avatar
    This or c2?
    Is this better than c2
    Thanks (edited)
    Jonwillis's avatar
    C2 is better as it's lighter.

    But overall the C1 and C2 are pretty much the same, especially at 77" size as the C1 also had Evo panels.

    Personally just take whichever is cheaper.

    Things aren't really changing until the G3 with its MLA panel and anti reflection coatings. Can't wait for them to come down to the C range
  4. Dave_Bowman's avatar
    Paid £2800 for this about 15 months ago.

    Love this TV
    replicant69's avatar
    I paid £2500 and like you, absolutely love this TV!
  5. robo989's avatar
    I'd love to know where they find the storage space to keep stock sitting around.
    Jonwillis's avatar
    When it's all boxed up, it's probably not as bad as you think. You can stack loads in a warehouse easily.
  6. Nut82uk's avatar
    I've had my 77" since December 2021, £2,600, free delivery with 6 year warranty from Richer Sounds. I still get blown away how good this TV looks even in standard HD TV viewing. (edited)
    aaroncroft's avatar
    You bought at the best time I just bought this few days ago get it today looking forward to it 😁
  7. lehaandreev's avatar
    Amazing telly.
    SS41's avatar
    Amazing TV series too, until ahem.
  8. 0m4d's avatar
    Had this on a black Friday deal end of last year, phenomenonal TV! C2 wasn't a huge jump considering the price difference and C3 although looking really nice is at the max price as it's new... So if you are in the market now this is a lot of TV for the money
  9. adilqureshi's avatar
    someone fine 65 inch deal please! Been waiting too long now
    tdlcraig's avatar
    Same. Hoping there's some massive easter sales on the way. Get some all time low prices on 2022 models with 2023 models coming out around Easter also. Could be wishful thinking though
  10. idix's avatar
    Is anyone else having the same issue I have in the Alexa skill unpairing / messing up after a month or so. Constantly having to set the screen up from scratch
  11. Mr_Anderson's avatar
    Will John Lewis be around long enough to honour their warranty

    AndrewMS3's avatar
    If you paid by credit card, would that 5 year warranty still be valid against your credit company if JL go under?
  12. ASuwan22's avatar
    I ordered this for £1800 12 months ago, before cancelling for a 77" B1 for £1399. Surprised John Lewis still has stock.
  13. crack_shot's avatar

    need that burn in cover (extra 150)
    probably a good idea to have them wall mount it - extra 125
    25 quid for flowers to be delivered the same day to keep the missus quiet

    that 2500- which is a remarkable price still
  14. AndrewMS3's avatar
    I'm waiting for Panasonic to release their new range and then naturally lower thier current 77" OLED offering.
    davem's avatar
    LZ2000 77", yes that would be nice
  15. m_undersingh's avatar
    OOS now btw. Hoping it drops below 2k at other retailers within the next few months
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