My little girl wanted some so went to spend her Christmas pennies. It was priced up at £39.99 originally, as if anyone would spend that much on it!! It had been reduced to £19,99 but scanned at £13.47 and is now on the website for that price. I checked the price of the 100ml bottle and that was £34. It has a surprisingly lovely smell and comes with fluffy socks and bubble bath. One to put away for birthdays or next christmas!