L'Oreal Elvive Colour Protect Shampoo 700ml £2.50 at Morrisons

L'Oreal Elvive Colour Protect Shampoo 700ml £2.50 at Morrisons

Found 10th Jan
For all your hair colourers, this is a great shampoo AND it comes in nearly 3 quarters of a litre!

The science of coloured hair
Repeated washing, sun exposure, pollution and external aggressions can make coloured hair more sensitive. With time colour fades, losing its shine and intensity.

The secret to colour protection
The L'Oréal laboratories have created a formula which acts on 3 Dimensions of colour - Intensity, Luminosity, Reflection:
1 Maintains Colour Intensity: The new Colour-Seal Elixir™ has been developed to intensively condition, to help protect colour from fading and preserve its intensity.
2 Protects Hair: The formula enriched with UVA/UVB Filters protects coloured hair from external aggressions. Hair looks full of life.
3 Prolongs Radiance: The formula with Concentrated Nourishment intensely nourishes the hair and smoothes its surface. Shine is revived and radiance is prolonged.

Proven results
Intense, radiant colour: 80% of colour radiance maintained after 28 washes*
Britain's No. 1 for coloured hair**
*Instrumental test after application of shampoo, conditioner and Extraordinary oil for coloured hair.
**Shampoo and conditioner unit sales.

Expert Care for Every Haircare Need

Up to 80% of colour maintained after 28 washes, With colour seal-elixir + UVA/UVB filters + concentrated nourishment, Maintains colour intensity, Protects hair, Prolongs colour radiance, Coloured hair
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