Several loreal Paris preference mousse absolue reduced to £1.10 from £8.99 due to packaging being discontinued. There were several colours I am a red head so I purchased 556 rich burgundy red. There was several blonde colours, brown, red, black. There's no restriction on how many you can buy, I bought 4 boxes. Reduced due to being discontinued packaging. Bought from Superdrug charing cross Road LONDON. Deals are in other large Superdrug stores nationwide which I was told when I asked with large hair care section. There's no end date, it's until stock is gone.