Seems like a pretty good deal if you don't want to fork out for the Philips alternative.
Cheapest its been on amazon.
Lumie Bodyclock ACTIVE 250 - Wake-Up Light Alarm Clock with Extra Audio Options
- Lumie Bodyclock ACTIVE alarm clock wakes you with gradually brightening light - helping you feel refreshed, alert and energised all day
- 15-90 minute sunrise and sunset options, doubles as bedside light, nightlight and security light, snooze function, dimmable display
- Audio options include FM radio with digital tuning, alarm, back up beeper, dawn chorus, rooster call, waves and white noise
- Certified Medical Device (class 1) designed and manufactured by Lumie, the inventors of the wake-up light
- Comes with 2 year guarantee
- Back-ups: optional alarm beep, power failure back-up