Don't think I have seen O'Neill jackets reduced by this much so early in the ski season. Some of the colours/styles may be an acquired taste, but I daresay the younger snowboarder out there will like them. Irrespective of that however, quality, branded, technical jackets with this discount are a steal. Many of the jackets are twice the price on the 2 bare feet e bay store. delivery £3.95 or free over £75 spend.