It launched very recently! From what I found out they are planning to do refills for body washes and perfumes as well!
Hi @fider0 thanks for taking the time to post. This isn't something i was aware they were doing. If your a regular customer and purchase in store then it's no extra hassle to take the empties back for a discount. (y)
Anything to get some footfall. £17.50 seems to be the average price you can obtain their shower gels for. Can get for about £15 with some additional promo hunting. Deals tend to be more available on their classic fragrances or gift packs (allowing them to shift variants that don't sell quite as well). MB tend to launch new fragrance options to keep their avid supporters shopping from them. They could try following L'Occitane and offer their shower gels in pouches (not just on 3 handwashes) at keener prices. That would be more environmentally responsible. £17.50 for 500ml in a pouch or less and they'd do well. They've started experimenting offering some soaps in glass bottles, the same ones that you'll soon be able to refill. Selling at £20 for 200ml vs £22 for 300ml of liquid soap in a plastic bottle. This is just virtue signalling. They're aware they need to do something if they want to keep their volume of sales. The bourgeoisie will buy MB because of what they want to portray. Those with money no longer bother with this stuff, they've migrated to more expensive/exclusive smells out of the realms of the riff-raff. I think MB will either have to reduce their prices or come up with a better marketing campaign that this to get people buying direct from them.