MSI GeForce GTX 1080 Armor 8GB £424.98 @ Amazon.it
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MSI GeForce GTX 1080 Armor 8GB £424.98 @ Amazon.it

70
Found 4th Mar 2017
Ok, yes it seems like the state of GTX 1080's is in flux, so much so that the price just keep tumbling. Anyhow on with the show, err.. I mean deal.

This has just gone out of stock from Amazon.it, but it will be back in on or before the 19th March at a cost of €493.86, to select this price use the box below the add to basket button labelled "Confronta offerte su Amazon" it is the top one "Spedizione GRATUITA. Dettagli Venduto da: Amazon" if you use a browser to convert the text it will be in English, and very obvious.

Currently with delivery the price is coming in at a grand total of €492.06, which converts to between £424-426 using a fee free credit card. Make sure you select the option to pay in EUR at the checkout, do not let Amazon complete the Forex for you as you will end up paying £441.18, so £16 more!

To sum up, what a bargain, in nvidia terms anyhow!
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Good indeed. Shame it's that model (preference) I want a back plate. Would have bought it otherwise.
excellent price
excellent heat tempted but waiting for 1080ti
shahidali47

excellent heat tempted but waiting for 1080ti



Pre-order is at nvidia £699, so only 64% more cost for at best 35% increase in performance. I feel that this is the real sweet spot for price vs. performance right now. Unless you play games at 4K, but then again I don't buy these sorts of cards for playing games, so I'll just say nothing more ;p
will you get free For Honor or Ghost Recon: Wildlands?
RufusG

will you get free For Honor or Ghost Recon: Wildlands?



NVIDIA promotion
Since January 31, 2017 al 28 March 2017 included, by purchasing a graphics card Nvidia® GTX ™ 1070, 1080 or a computer that contains one of these, you'll get a code to get a game to choose from For Honor and Ghost Recon: Wildlands. To learn more, click here (* See Conditions).


So, it would appear you may indeed get it, as long as it is shipped prior to the 28th March.
Good price
Great price, love buying from EU. Hope we stay...
Uncommon.Sense

Pre-order is at nvidia £699, so only 64% more cost for at best 35% … Pre-order is at nvidia £699, so only 64% more cost for at best 35% increase in performance. I feel that this is the real sweet spot for price vs. performance right now. Unless you play games at 4K, but then again I don't buy these sorts of cards for playing games, so I'll just say nothing more ;p


To be fair, compared with the many ~£330-340 1070s we've seen you're paying about 30% more to get ~20% more performance here.

But yes, given the expected diminishing returns on higher-priced graphics cards, I can still see this making sense for a lot of people.
1080 is the equivalent of Radeon 7870 card AMD had years ago and should have costed £190 from the start. While 1080ti is an equivalent of 7970 and would have costed £350 back then. Funny how Nvidia charged £700 for 1080 non ti and people paid!

Order thanks op. Delivery 15-17th march
https://pbs.twimg.com/media/B1dsOwjCAAIOYOk.jpg
stanlenin

1080 is the equivalent of Radeon 7870 card AMD had years ago and should … 1080 is the equivalent of Radeon 7870 card AMD had years ago and should have costed £190 from the start. While 1080ti is an equivalent of 7970 and would have costed £350 back then. Funny how Nvidia charged £700 for 1080 non ti and people paid!



​while people are willing to pay vover the odds companys will charge over the odds
My issue with a 1080 is it's uselessly positioned. It is inadequate for 4K gaming (20-30fps) and overkill for 1440p where a 1070 is better value and perfectly aligned performance wise to deliver 60+ FPS.

The 1080 unfortunately fell short resolution wise and unless you're SLI is pretty pointless IMO.

At least the 1080ti can deliver 4k and is useful, in that sense the 30% although relatively small is a huge gain, you can play at the the holy grail resolution.
The_Hoff

My issue with a 1080 is it's uselessly positioned. It is inadequate for … My issue with a 1080 is it's uselessly positioned. It is inadequate for 4K gaming (20-30fps) and overkill for 1440p where a 1070 is better value and perfectly aligned performance wise to deliver 60+ FPS.The 1080 unfortunately fell short resolution wise and unless you're SLI is pretty pointless IMO.At least the 1080ti can deliver 4k and is useful, in that sense the 30% although relatively small is a huge gain, you can play at the the holy grail resolution.


??
I have the OC version of this card.

Steaming card, quiet, OCs to 2150MHz, max temp is below 70C. Aslong as you dont want a backplate this card is killer.
stanlenin

1080 is the equivalent of Radeon 7870 card AMD had years ago and should … 1080 is the equivalent of Radeon 7870 card AMD had years ago and should have costed £190 from the start. While 1080ti is an equivalent of 7970 and would have costed £350 back then. Funny how Nvidia charged £700 for 1080 non ti and people paid!



They're a business and without competition they can force the market price. Intel and Nvidia have weak competition from AMD thus the prices both companies charge for their product.
RedRain

​while people are willing to pay vover the odds companys will charge over … ​while people are willing to pay vover the odds companys will charge over the odds



And blame AMD for being completely inept. Ruined ATI, they've not made a genuinely decent card since they were bought out. Then cocked up the ryzen launch - I imagine some heads will roll over that. I reckon Vega will be a flop too.

If only intel had carried on its development in Larrabee, granted looking back it was doomed from the start, but it might have we might have had some competition with newer generations.
The_Hoff

My issue with a 1080 is it's uselessly positioned. It is inadequate for … My issue with a 1080 is it's uselessly positioned. It is inadequate for 4K gaming (20-30fps) and overkill for 1440p where a 1070 is better value and perfectly aligned performance wise to deliver 60+ FPS.The 1080 unfortunately fell short resolution wise and unless you're SLI is pretty pointless IMO.At least the 1080ti can deliver 4k and is useful, in that sense the 30% although relatively small is a huge gain, you can play at the the holy grail resolution.


Didn't you say you ordered a 1080 last month?
I paid £430 for a 1070 two months ago...this is finally the price the 1080 should be
It's not Intel or Nvidia's fault AMD take years to respond to anything they do and screw up all the time. They completely mismanaged ATi.

GTX1080 is a 10 month old card, it's being replaced at the top of the tree and it's price has been reduced £150 voluntarily despite zero competition. It'll be a year old before AMD actually bring anything to the table.
PointDex

I paid £430 for a 1070 two months ago...this is finally the price the … I paid £430 for a 1070 two months ago...this is finally the price the 1080 should be


That sounds darn expensive. I bought my 1070 for £320 in september. Ok, it was from the amazon warehouse.
Although I hold shares in AMD, I hear Vega is pushing 1080ti for around £400 (or so they say...)
No harm waiting. I'm waiting till July for the amazon warehouse sale so I can pickup a decent setup mega cheap

If you want a setup now though a 1080 will see you through what 7 years or so?
stanlenin

1080 is the equivalent of Radeon 7870 card AMD had years ago and should … 1080 is the equivalent of Radeon 7870 card AMD had years ago and should have costed £190 from the start. While 1080ti is an equivalent of 7970 and would have costed £350 back then. Funny how Nvidia charged £700 for 1080 non ti and people paid!



190 from the start? Then would the 480 cost 90 quid, the 1080ti cost 350? I don't know what planet you are from, but that's crazy.
Can this run Crysis!
Naqvi

Can this run Crysis!



Only if you run them in Quad SLI, at 640x480 with lowest settings.
mattturner756

Although I hold shares in AMD, I hear Vega is pushing 1080ti for around … Although I hold shares in AMD, I hear Vega is pushing 1080ti for around £400 (or so they say...)No harm waiting. I'm waiting till July for the amazon warehouse sale so I can pickup a decent setup mega cheap 8)If you want a setup now though a 1080 will see you through what 7 years or so?



AMD are always big on promises and rarely deliver. I've not used an AMD product in nearly 10 years but I do wish them the best of luck. The market really does need a shake up and decent competition between the two players will do that.
Nate1492

190 from the start? Then would the 480 cost 90 quid, the 1080ti cost 350? … 190 from the start? Then would the 480 cost 90 quid, the 1080ti cost 350? I don't know what planet you are from, but that's crazy.


I know, I don't get their logic tbh. they don't seem to be taking into account how much visual quality of games and hardware tech has improved since the 7870 days. Back then even the 'enthusiast' standard was 1080p - having a high end card basically just meant you could run games at ultra settings and 60fps pretty much.

Now its a different ball game... high end gamers want at least 1440 and ~100fps.

Although I agree in one respect, high end GPU's shouldn't be priced at what they are. I think £400/ £550 is what the 1080 and Ti cards should be... but to expect the most high end consumer GPU on the market to be £350, and the 2nd tier £190 is laughable. May as well give every card below them away in cereal boxes :D.


Edited by: "mamboboy" 5th Mar 2017
mamboboy

I know, I don't get their logic tbh. they don't seem to be taking into … I know, I don't get their logic tbh. they don't seem to be taking into account how much visual quality of games and hardware tech has improved since the 7870 days. Back then even the 'enthusiast' standard was 1080p - having a high end card basically just meant you could run games at ultra settings and 60fps pretty much.Now its a different ball game... high end gamers want at least 1440 and ~100fps.Although I agree in one respect, high end GPU's shouldn't be priced at what they are. I think £400/ £550 is what the 1080 and Ti cards should be... but to expect the most high end consumer GPU on the market to be £350, and the 2nd tier £190 is laughable. May as well give every card below them away in cereal boxes :D.



Yup, nvidia really, really, really need some competition, $499 was the MSRP launch price for the GTX 680 in May 2012, and even then that was seen as getting on for over priced (IIRC it was £400 ish in the UK), now the 1080Ti is launching at $699, mega inflation or just corporate greed, you decide
PointDex

I paid £430 for a 1070 two months ago...this is finally the price the … I paid £430 for a 1070 two months ago...this is finally the price the 1080 should be



Return it, Buy this

vulcanproject

It's not Intel or Nvidia's fault AMD take years to respond to anything … It's not Intel or Nvidia's fault AMD take years to respond to anything they do and screw up all the time. They completely mismanaged ATi.GTX1080 is a 10 month old card, it's being replaced at the top of the tree and it's price has been reduced £150 voluntarily despite zero competition. It'll be a year old before AMD actually bring anything to the table.



LOL

Competing against 2 of the world's largest tech companies on 2 different fronts is childs play, on a fraction of either companies budget.

Haters gonna hate.
Is that you Ferrari?
The_Hoff

LOLCompeting against 2 of the world's largest tech companies on 2 … LOLCompeting against 2 of the world's largest tech companies on 2 different fronts is childs play, on a fraction of either companies budget.Haters gonna hate.



Since AMD bought ATi they have nigh on ruined BOTH companies because of mismanagement. They paid an insane amount to acquire ATi, well accepted to have been far above the real market value and loaded the company with debt to do it.

In the 10 years since, they didn't deliver a single competitive CPU design. AMD are taking a year to deliver an equivalent GPU to Nvidia. The market cap of the single company today (AMD) is less than the combined companies TEN YEARS AGO.

Realists gonna realise reality.
vulcanproject

Since AMD bought ATi they have nigh on ruined BOTH companies because of … Since AMD bought ATi they have nigh on ruined BOTH companies because of mismanagement. They paid an insane amount to acquire ATi, well accepted to have been far above the real market value and loaded the company with debt to do it.In the 10 years since, they didn't deliver a single competitive CPU design. AMD are taking a year to deliver an equivalent GPU to Nvidia. The market cap of the single company today (AMD) is less than the combined companies TEN YEARS AGO.Realists gonna realise reality.



I'd say sales of RX4XX disagree with you. They've had a very successful engineering period under the current CEO.

ezzer72



Nice selfie
The_Hoff

My issue with a 1080 is it's uselessly positioned. It is inadequate for … My issue with a 1080 is it's uselessly positioned. It is inadequate for 4K gaming (20-30fps) and overkill for 1440p where a 1070 is better value and perfectly aligned performance wise to deliver 60+ FPS.The 1080 unfortunately fell short resolution wise and unless you're SLI is pretty pointless IMO.At least the 1080ti can deliver 4k and is useful, in that sense the 30% although relatively small is a huge gain, you can play at the the holy grail resolution.



I don't think this is necessarily the case with newer games... for example, a 1070 can't run Watch Dogs 2 at 1440p with everything at max.
mattturner756

Although I hold shares in AMD, I hear Vega is pushing 1080ti for around … Although I hold shares in AMD, I hear Vega is pushing 1080ti for around £400 (or so they say...)No harm waiting. I'm waiting till July for the amazon warehouse sale so I can pickup a decent setup mega cheap If you want a setup now though a 1080 will see you through what 7 years or so?



I've not heard anyone say this before now! I'd be very surprised is Vega is faster than a 1080Ti, and if it is comparable, AMD would be fools to sell it as low as £400, as they could easily sell for £500 and still undercut nvidia by a decent margin. Also, if Vega is too cheap, they don't have pricing space for the RX500 cards, and I assume the RX480 and RX460 will still be on the market.
The_Hoff

My issue with a 1080 is it's uselessly positioned. It is inadequate for … My issue with a 1080 is it's uselessly positioned. It is inadequate for 4K gaming (20-30fps) and overkill for 1440p where a 1070 is better value and perfectly aligned performance wise to deliver 60+ FPS.The 1080 unfortunately fell short resolution wise and unless you're SLI is pretty pointless IMO.At least the 1080ti can deliver 4k and is useful, in that sense the 30% although relatively small is a huge gain, you can play at the the holy grail resolution.



144hz
Stu.C

I've not heard anyone say this before now! I'd be very surprised is Vega … I've not heard anyone say this before now! I'd be very surprised is Vega is faster than a 1080Ti, and if it is comparable, AMD would be fools to sell it as low as £400, as they could easily sell for £500 and still undercut nvidia by a decent margin. Also, if Vega is too cheap, they don't have pricing space for the RX500 cards, and I assume the RX480 and RX460 will still be on the market.



Already leaks of 560/570/580 cards, but unclear if they're re-hashes of the 4XX series with high clock based on Polaris, or if they're Vega 10 based with HBM2.

I was waiting to see what the 490 offered, but no idea where that card has gone, historically the X90 card have always been decent £/FPS.
Edited by: "The_Hoff" 5th Mar 2017
Stu.C

I don't think this is necessarily the case with newer games... for … I don't think this is necessarily the case with newer games... for example, a 1070 can't run Watch Dogs 2 at 1440p with everything at max.



WD2 is absolutely an exception, that game runs like **** on a 1080 even. I think we both agree on:

1. A 1080 is insufficient to play 4K @ 60fps+.
2. At 1440p a 1070 of good standing can play 9/10 games at 1440@60fps+ with very few concessions.

Not saying it's not a great card, I just don't understand who buys it and why. A 1070 is a better card for the cash if 1440p is your ambition.
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