Normal RRP is £25 and I have not seen these reduced since they came out a few months ago. Uses restricted firmware with no Netflix but otherwise the same as the Roku 2, which is 5x faster than the white Now TV box as well as having an ethernet, USB and micro so slot. Scanned as £20 and also showing £20 on the shelf, came up as sport on the receipt for some reason. I don't know if this is everywhere or a store specific wild goose chase. It was purchased from Warrington Stockton Heath store, there were others left and the Sport box was also £20 but the Movies is better value, normally £19.98 for the 2 months movies alone. Not sure if PLEX can be set up on the new one like it can on the white boxes. Oh, and they have pumpkins for 50p and cheap toilet paper!