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New initiative offers free gym membership to 3,000 women ages 16-24 who hate to exercise
New initiative offers free gym membership to 3,000 women ages 16-24 who hate to exercise

New initiative offers free gym membership to 3,000 women ages 16-24 who hate to exercise

If you want to get fit and feel fabulous, you've come to the right place.

Sweat in the City is an exciting new initiative to get young women all over London feeling fitter, happier and healthier.

We're offering free gym membership for three months to 3,000 lucky young women, as well as exclusive Sweat in the City benefits such as top exercise tips, group work-out sessions and access to a special members-only web community.

6 Comments

A bit sexist is it not? :thinking:

phew. no venue near me. i have been let off the hook.

voted hot

What with keeping the 16-24 fit what about us who are between 30-40 or more even we all need an incentive!!

Banned

Hollylou;2961090

What with keeping the 16-24 fit what about us who are between 30-40 or … What with keeping the 16-24 fit what about us who are between 30-40 or more even we all need an incentive!!



I totally agree with you :thumbsup:

Original Poster

Gwadinina;2962740

I totally agree with you :thumbsup:



This is what it says on the website re why this initiative is aimed at this age group:

"Unfortunately we can't offer places to every women in London - Sweat in the City is a funded project and also relies on lots of kind gyms donating their services for the 12 weeks. Another important reason for our focus on 16 - 24 year olds is that our research shows that young women are almost as half as active as young men; we want to learn how to motivate this age group to do more exercise.

If you aren't 16 - 24 but would like help getting active please email [email protected] who can send you training programmes and information on other activities going on in London that you might want to try."

"who hate exercise" is that a nice way to say overweight people?
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