This will be the standard cost, but one of the first retailers to stock apart from now tv itself. The new now tv roku box with a chosen package code. The box is retailing for £15 at now standalone, so the extra £10 gets you a pass which are worth between £14 and £21. now I know it's not a roku, or has netflix etc etc. but if you are a now tv user, it's a marked upgrade on previous box. 5 X quicker, some content 1080p (iplayer etc) now tv still capped at 720.